Job Description

Experience: 1.5+ Years

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Location: Bandra, Mumbai (in-office)

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Reports to: Marketing Head

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Overview:

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We are seeking a high-impact Social Media Manager who takes full ownership of a brand's

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digital persona, from strategic planning to community building, ensuring every post aligns with

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broader business goals.

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Core Responsibilities

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● Content Strategy & Planning: Develop and execute comprehensive social media

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calendars. You are responsible for the "why" behind every piece of content.

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● Community Engagement: Monitor brand mentions and lead active conversations with

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followers. The goal is to turn a passive audience into an active community through timely and brand-aligned responses.

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● Performance Analysis: Track key metrics (reach, engagement, conversion) and provide

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monthly reports that go beyond surface numbers to offer actionable insights for the creative team.

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● Cross-Functional Collaboration: Work closely with Video Editors and Designers to

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ensure high-quality asset production that fits the platform-specific algorithms and trends.

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Technical Requirements

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● Platform Expertise: In-depth knowledge of Instagram, LinkedIn, and YouTube algorithms, including best practices for formats like Threads and carousels.

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● Analytics Tools:



Proficiency in social listening and management tools (e.g., Sprout Social, Hootsuite) and native platform analytics.

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● Copywriting: Ability to write persuasive, brand-appropriate captions and hooks that drive CTR and engagement.

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● Trend Integration: Ability to identify emerging viral trends and sound bites, adapting them for skilled brand contexts with speed and relevance.

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● Project Management: Experience managing production workflows in Notion or Trello to ensure consistent posting schedules.

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Growth & Future Responsibilities

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We do not expect the candidate to remain in this role indefinitely. Instead, we actively

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encourage our team members to explore different facets of our organisation, aligning with their

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skill set and interests and gain diverse professional exposure as they grow and evolve with us.

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● Business Development: Identifying new opportunities and contributing to agency growth.

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● Client Pitches: Preparing and presenting compelling proposals to prospective clients.

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● Marketing Strategy: Contributing to broader agency marketing initiatives.

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● Performance Marketing Leadership: Acting as the foundational lead to help establish and scale our performance marketing department.

📌 Social Media Manager (Mumbai)
🏢 HR Yaar
📍 Mumbai