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Executive / Junior Executive - Retail Operations

1. Basic Information

- Department: Retail Operations
- Designation: Executive / Junior Executive
- Grade: A5-2 / A5-1
- Education: Graduate
- Experience: 2 to 5 years in Retail Operations
- Location: Stores
- Reporting To: Concept Manager
- Team Handling: CSRs and Senior CSRs (Administrative supervision)

2. Role Purpose

The role is responsible for supporting store sales, maintaining retail standards, ensuring product availability, managing stock, implementing promotions, and delivering an excellent customer shopping experience.

3. Key Responsibilities

A. Sales & Profitability

Sales Achievement

- Achieve sales targets and budgets for the concept/store.
- Monitor daily, weekly, and monthly sales performance.
- Take corrective actions when sales are below target.

Product Performance
- Analyze sales performance of products.
- Identify quick-moving and slow-moving products.
- Share product feedback with the Concept Manager.
- Support seasonal and end-of-season sale (EOSS) performance.

Brand Performance
- Understand brand targets and incentive schemes.
- Monitor brand staff performance against targets.

B. Store Operations Management

SOP Compliance
- Ensure all retail SOPs and operational processes are followed.
- Maintain store cleanliness and floor hygiene.
- Ensure compliance with Omni-channel procedures.

Visual Merchandising
- Implement store layouts and merchandising guidelines.
- Follow planograms correctly.
- Upload planogram pictures in Wooqer on time.
- Implement approved merchandising corrections.

Store Audits & Reviews
- Complete Wooqer checklists.
- Follow up and close action points in Basecamp.
- Review brand performance and provide feedback.

Competition Monitoring
- Visit competitor stores.
- Share information on competitor products, pricing,



and promotions.

C. Marketing Promotions

- Ensure all promotions are implemented correctly.
- Follow company guidelines for promotional activities.
- Provide feedback on promotion effectiveness.
- Share suggestions for improvement with the Concept Manager.

D. Stock Management

Inventory Control
- Support maintenance of optimum stock levels.
- Ensure proper stock display standards.
- Monitor broken size/range issues.

Stock Quality
- Ensure damaged products are removed from display.
- Clear damaged stock as per SOP.
- Identify and clear expired or near-expiry stock.

Stock Accuracy
- Verify stock received against requirements.
- Ensure all products have:
- Correct barcodes
- Price tags
- Security tags

Stock Actions
- Implement actions for:
- Fast Moving Stock (FMS)
- Slow Moving Stock (SMS)
- Broken Ranges

- Support replenishment, reordering, promotions, and bundle offers.
- Return SOR (Sale or Return) stock within timelines.

Inventory Audits
- Ensure perpetual inventory counts are conducted.
- Participate in global inventory counts.
- Report stock losses caused by theft or negligence.
- Ensure DSD stock is processed within timelines.

E. Customer Service

Service Standards
- Ensure proper customer service standards:
- Greet
- Engage
- Convert

Customer Complaints
- Resolve customer complaints within defined timelines.
- Support the Concept Manager in handling escalations.

Customer Experience
- Review mystery audit findings.
- Take corrective actions to improve customer satisfaction.

F. People Management





Team Support
- Guide and support team members in daily work.
- Assign tasks and monitor completion.
- Provide feedback and coaching.

Staff Planning
- Prepare and manage staff ROTA (duty roster).
- Ensure sufficient staff availability.

Training
- Train staff on:
- Products
- Merchandising
- Stock management
- Product options and ranges

Brand Staff Monitoring
- Track brand promoter attendance daily.
- Report staff availability to the Concept Manager.

4. Key Result Areas (KRAs)

Finance

- Achieve store sales targets.
- Achieve brand sales contribution targets.
- Control shrinkage, damages, and expiry losses.
- Improve seasonal sell-through performance.

Customer

- Deliver excellent shopping experience.
- Maintain customer service standards.
- Improve customer feedback scores.
- Meet customer complaint resolution timelines.

Process

- Ensure staff availability as per ROTA.
- Follow all SOPs and operational processes.
- Maintain visual merchandising and retail standards.
- Complete operational checklists on time.

People

- Demonstrate company values and CREATE behaviors.
- Continuously develop personal skills and knowledge.
- Support team learning and development.

Special Initiatives

- Participate in special assignments and projects as allocated.

5. Required Competencies

Functional Skills

- Product & Market Knowledge
- Process Management
- Inventory Management
- Marketing & Promotions
- Cashiering Processes

Analytical Skills

- Planning
- Problem Solving
- Numerical Ability

Behavioral Skills

- Collaboration
- Communication
- Customer Centricity
- Self-Development
- Team Development

Overall Objective

Ensure achievement of sales targets, maintain excellent store standards, manage inventory effectively, deliver superior customer service, and support team performance to drive store success.

📌 Supervisor (India)
🏢 Landmark Group
📍 India