- Achieve brand visibility-plan and Drive Marketing Plans.
- Branded network and experience centre expansion.
- Training and development of influencers.
- MIS and budgets.
- Drive brand visibility in the region through execution of brand activities.
- Expansion of branded retail network as per plan
- Dealer performance monitoring and support
- Drive marketing program like shubarambh for better results and help them grow with substantial growth in volume as well as higher contribution in premium
- Drive premium products, ring fence the consistent lifters for new products, track their throughput.
- Budget monitoring and vendor payments
- Driving VMX ,Adhere to process & deploy on monthly basis including external stakeholders for visibility on activities & spends
- Launch & Expand New Products in WB Markets increase Premium Products over LY
- Deployment of agreed marketing plans in M1 to M4 markets on a monthly level.
- Achieve Targeted Revenue for MBM in Cement & Recent Channel
- Drive Innovative Marketing Programs to develop critical connect and create bridge between cross functions and reduce resolution findings.
- Actions & progress on Nuview Survey to achieve upper quartile performance
- Agency appointment for activity implementation, network expansion
- Budget deployment and monitoring
- Identifying towns for network expansion in sync with sales ambition
- One disruptive idea
Preferred candidate profile Someone who is responsible for end to end Trade Marketing