To drive growth, engagement and product excellence for Mutual Funds and Investments on the ABCD App. You will be responsible for the end-to-end journey - from product discovery to transaction to portfolio tracking - ensuring a straightforward, trusted and rewarding investment experience for 1M+ users.

**1. Product & Business Growth**

* Own Mutual Funds business KPIs - AUM, SIP registrations, Transactions, Repeat users

* Drive MF discovery and conversion - Curated collections, Goal-based investing, NFO launches

* Work with Product & Tech to enhance investment journeys - Lumpsum, SIP, Switch, STP/SWP, Eligible portfolio import

**2. Partnerships & Operations**

* Liaise with AMC partners, RTA (CAMS/KFintech), BSE Star MF for scheme listing, offers and issue resolution

* Ensure compliance with SEBI MF regulations,



Risk disclosures, KYD/KYC norms

* Coordinate with Operations for order processing, reconciliation, and customer queries

**3. Customer Engagement & Education**

* Create investment education content - Market insights, Fund explainers, Goal planning with Marketing

* Drive campaigns for SIP Day, ELSS season, NFOs, and Market corrections

* Analyze customer cohorts - Why users drop? Why they don't transact? Drive interventions

**4. Data & Insights**

* Track funnel - Discovery > Product Page > Cart > Payment > Allotment

* Use Clevertap / Amplitude / Mixpanel for user behavior analysis

y

📌 Business Manager - Fixed Income (Maharashtra)
🏢 Financial services
📍 Maharashtra