Job Description

Key Responsibilities

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Demand Generation & Outreach

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- Identify, research, and generate high-quality B2B leads across industries and target accounts.
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- Connect with CXOs, founders, and senior decision-makers via LinkedIn and other professional platforms.
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- Build and maintain prospect lists and pipelines using CRM and outreach tools.
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Performance Marketing (Paid Campaigns)

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- Assist in planning, launching, and optimizing paid campaigns on platforms like Google Ads, LinkedIn Ads, and Meta.
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- Help refine targeting, messaging, and creatives to improve lead quality and conversion rates.
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- Research new audience segments, platforms, and growth opportunities for B2B demand generation.
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Email & Nurture Marketing

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- Support execution of email marketing campaigns and automated drip sequences for B2B prospects and decision-makers.
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- Assist with contact segmentation, personalization, and A/B testing of email campaigns.
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- Monitor engagement metrics such as open rates, click-through rates, and conversions to improve campaign effectiveness.
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Event & Partnership Support

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- Assist in planning, coordinating, and executing webinars, conferences, and industry events.
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- Support outreach to partners, speakers,



and attendees before and after events to maximize participation and lead capture.
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- Help track event performance, attendee engagement, and post-event follow-ups.
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Analytics & Reporting

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- Track and analyse growth and demand generation performance using CRM, marketing automation, and analytics tools.
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- Collaborate with content, design, and sales teams to align messaging and campaigns with performance data.
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Required Skills & Qualifications

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- Solid interest in B2B growth marketing, lead generation, and demand creation.
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- Comfortable with LinkedIn outreach, email tools, and CRM platforms.
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- Familiarity with paid advertising platforms (Google Ads, LinkedIn Ads, Meta) is a plus.
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- Good communication skills and confidence in engaging with senior stakeholders.
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- Organized, detail-oriented, and able to manage multiple initiatives simultaneously.
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- Prior internship, coursework, or certification in digital, growth, or performance marketing preferred.
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- Focus on account-based marketing
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- IT or consulting background
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- Ai SEO Traffic Increase strategies
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- 30-40 qualified leads from USA per month
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- LinkedIn ad’s and Google ad’s
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JD-

📌 Sr. Consultant - Growth Marketing (IT Services) (New Delhi)
🏢 Worxwide Consulting
📍 New Delhi