Job Summary

Plan, monitor and provide technical services and training to Key Customers across the Zone to ensure customized concrete solutions, value added services and brand leadership.

Key Result Areas (KRA) / Accountabilities

KRA1 Product Promotion and Brand Equity

- Visit Key Customers, their consultants, engineers architects and organize product demonstration / concrete mix design trials at client site

- Increase brand equity of UltraTech brand through increased share of business, being the preferred cement supplier to Key Customers, setting up dedicated RMC plants at key customer sites

- Brand approval / conversion for enhancing share of business

- Conduct technical meets in the Zone for influencers (e. g. Architects, Engineers, Consultants etc. ) and explore opportunities for promoting technologies for mass housing, white topping, road concreting etc.

- Contribute in improving companys reputation amongst technical clients by writing articles and preparing technical presentations on cement / concrete technology

KRA10 UltraTechAccess Web site

- Downloading test certificates from SAP and updating the website regularly. Training the site teams to effectively use the website for the information loaded.

KRA2 Product Promotion and Brand Equity 2

- Educate customer through direct mailing field demonstrations

- Interact and meet regularly with customers / consultants / contractors, participate in the technical sales presentations and liaise with associations qualified bodies

- Promote the company s cement products including RMC in different sectors, in the zone by organizing product awareness meets for the key influencers like Project manager, Consultants, Architects,



Clients and Project promoters ( Private and Government)

- Write about Companys products and newer developments, attend relevant seminars / conferences etc. and share the learning s with Key Customers

KRA3 Partnering with Customers / Value Added Services (A)

- Conduct concrete mix design trials at client site and provide help in optimizing concrete mix designs

- Provide assistance to existing customers with respect to technical assistance like mix design optimization, latest civil practices, tenders etc.

- Render effective solutions to customer sites / provide construction related solutions and improve the quality aspects of the sites through visit of Industry Experts

- Support customers in details of construction related materials (shuttering etc. ) and equipment (silos etc. ) suppliers and manufacturers for timely completion of project

KRA4 Market Strategy (R)

- Devise the market strategy based on customer feedback, consultants and new projects to recommend new markets, capacity enhancements and quantity requirements for the Zone

KRA5 Market Intelligence (R)

- Monitor competitive activities including sales, pricing, product innovations and new construction practices, close interaction with key stakeholders like consultants, industry experts and professional bodies





- Collect the samples of other brands and get it tested in labs and provide information on competitor s products and services to help develop counter action plans

- Visit Key Customers project sites, collect information on quality parameters and mix design and getting their feedback on competitors activities

KRA6 Assistance to Internal Stakeholders (A)

- Assess the extent of damaged cement on defined norms / Test the material for extent of damage as per norms and calculate / recommend the amount of discount that can be given on sale

- Assist the marketing team to achieve their performance targets by making customer calls to Key Accounts and promote products / Visit along with the Marketing team members to meet Key Customer / new customer

KRA7 Customer Complaints Quality (A)

- Organize testing of the cement / concrete at plant and independent test laboratory

- Resolve customer complaints / quality issues and enquiries by meeting the complaits and potential customers

- Visit customers sites, physically examine the material / site and test the quality of bags

KRA8 Value Added Services

- Customized pre post technical services.

- Promotion of Building Products.

KRA9 Brand Building

- Facilitating organizing for lecture of Technical Consultant to key customer.

- Facilitate / Organize study tour visit to Signature projects.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Team Lead - Claims(Hyderabad)
🏢 Aditya Birla Insulators
📍 Hyderabad