Role Purpose

Responsible for driving store sales, profitability, customer experience, people productivity and operational excellence , while ensuring adherence to brand standards and retail processes.

Key Responsibilities

1. Business & Sales

- Drive achievement of monthly and annual sales targets .
- Monitor daily sales, conversion, ATV, UPT and other key store KPIs.
- Analyse business performance and implement actions to improve sales.
- Drive effective stock availability, sell-through and inventory productivity .
- Ensure optimum manpower productivity and control store operating costs.

2. Customer Experience

- Deliver a consistent and differentiated customer experience in line with brand standards.
- Ensure high standards of customer service and resolve customer complaints effectively.
- Drive customer engagement, repeat visits and loyalty.

3. Store Operations

- Ensure smooth day-to-day store operations and compliance with SOPs.
- Maintain high standards of VM, store hygiene, grooming and visual presentation .
- Ensure effective stock management, including inward, transfers, replenishment, cycle counts and stock audits.
- Minimise shrinkage,



stock loss and operational errors.
- Ensure compliance with company policies, statutory requirements and safety standards.

4. People Management

- Lead, coach and develop the store team to achieve business objectives.
- Drive team productivity, attendance, grooming and discipline.
- Conduct regular performance reviews and provide continuous feedback.
- Identify high-potential team members and support their career development.
- Build a positive, customer-centric and performance-driven store culture.

5. Reporting & Controls

- Track and report store KPIs and business performance.
- Ensure accurate cash handling, billing and daily reconciliation.
- Monitor expenses and ensure adherence to approved budgets.
- Ensure timely completion of all audits and corrective actions.

Key KPIs
- Sales & achievement vs. target
- Like-for-like growth
- Conversion %
- ATV / UPT
- Gross margin / profitability
- Stock turn & sell-through
- Shrinkage
- Customer satisfaction
- Manpower productivity
- Attrition & absenteeism

📌 Store Manager (Delhi)
🏢 Reliance Brands
📍 Delhi