Role Purpose To lead the overall performance of the store by driving sales, profitability, customer experience, people productivity and operational excellence . The Store Director will be accountable for the complete store P&L; and ensure execution of brand standards and business priorities.

Key Responsibilities

1. Business & P&L;

- Own the store’s sales, margin, profitability and key business KPIs .
- Drive achievement of monthly, quarterly and annual sales targets.
- Analyse store performance and implement corrective actions to close gaps.
- Optimise conversion, ATV, UPT and customer productivity .

2. Store Operations

- Ensure smooth and efficient day-to-day store operations.
- Maintain high standards of VM, stock management, replenishment and store hygiene .
- Ensure compliance with SOPs, audit requirements and company policies.
- Drive shrinkage control and inventory accuracy.

3. Customer Experience

- Create a premium and differentiated customer experience.
- Monitor customer feedback and resolve escalated complaints effectively.
- Ensure the team consistently delivers brand service standards.

4. People Leadership

- Lead, coach and develop the store leadership and frontline team.
- Drive productivity, performance management and employee engagement .
- Build a strong succession pipeline for key store positions.




- Ensure effective manpower planning and optimum deployment of resources.

5. Inventory & Commercial Excellence

- Partner with VM, Buying/Merchandising and Supply Chain teams to optimise stock.
- Monitor sell-through, ageing, stock cover and replenishment .
- Drive effective markdown and clearance strategies.
- Minimise stock loss and operational leakages.

6. Compliance & Controls

- Ensure adherence to all company, statutory and safety requirements.
- Maintain strong discipline around cash management, billing and store controls.
- Ensure timely closure of internal and external audit observations.

Key KPIs
- Sales & Sales Growth
- Store EBITDA / Profitability
- Gross Margin
- Conversion %
- ATV / UPT
- Customer Experience / NPS
- Stock Turn & Sell-through
- Shrinkage
- Employee Productivity
- Attrition
- Audit & Compliance Scores

Candidate Profile
- Experience: 10–15+ years in retail, preferably with experience managing large-format / premium stores.
- Strong understanding of P&L;, commercial operations and retail KPIs .
- Proven experience in leading large teams and delivering business growth.
- Solid analytical, people-management and stakeholder-management skills.
- Customer-centric with a strong execution orientation.
- Experience in fashion, lifestyle, premium or luxury retail would be preferred.

📌 Store Director (Delhi)
🏢 Reliance Brands
📍 Delhi