Job Description

Job Description: Assistant Manager/Senior Associate - Social Media & Communities

n

n

Hiring organization: Equentis Wealth Advisory Ltd, Lower Parel, Mumbai

n

n

Company profile: A quick growing SEBI registered Fintech with 1Mn+ registered users on the

n

path to becoming a unicorn in the next 2-3 years. With a team size of 550 and growing centres

n

across Mumbai, Noida & Bangalore we are ramping up aggressively for the exciting next phase

n

of growth.

n

n

What is the role?

n

We are looking for a Social Media Manager to monitor & manage social media platforms, create

n

communities for the brand & tactically execute campaigns to drive brand awareness with profitable growth.

n

n

Key responsibilities:

n

Social Media Management:

n

● Monitor and manage social media channels, including scheduling posts, responding to

n

● comments, messages, and maintaining an editorial calendar.

n

● Assist creating monthly, quarterly and annual plans ensuring budget vs. actual

n

compliance on spend inputs, leads & outcome metrics.

n

● Hands on experience in Facebook Ads manager, audiences, campaign implementation

n

& reporting.

n

● Ensure implementation of platform wise content strategy.

n

● Ensure all the product/ business posts, Topical calendar, are followed every month.

n

Content curation & creation:

n

● Creative bent of mind & content creator / copy, concepts , ideation, communication

n

● Create and curate engaging content for social media platforms, including but not limited

n

to,Facebook, Twitter, Instagram, LinkedIn, YouTube, etc. with agencies, in house design

n

team.

n

● Create campaigns that leverage current events, cultural moments,



and other relevant

n

topics to drive engagement & increase brand awareness.

n

Analytics and Reporting:

n

● Analyze and report social media metrics to identify trends, insights, and opportunities for

n

improvement.

n

● Competitor analysis and analytics.

n

ORM Management:

n

● Monitor and manage the brand's online reputation on social media.

n

● Respond to customer inquiries and feedback in a timely and professional manner &

n

escalate issues as necessary to the appropriate internal teams.

n

● Develop and implement strategies to address negative reviews and comments, and

n

work to enhance the brand's overall online reputation.

n

Agency management:

n

● Liaise with design and media agencies on the campaign; review execution to ensure

n

adherence to SLAs and monitor quality of execution

n

Presentation:

n

● Strong data visualization to business objective to be presented in an effective &

n

interesting visual format

n

n

What are we looking for?

n

● Should have a degree in marketing, business administration with at least 2 years of

n

work experience in social media marketing

n

● Social Media Agency side experience preferred.

n

● Advanced analytical and numerical skills

n

● Excellent written, oral and electronic communication skills

n

● Ability to balance creativity and analytics.

n

Must Have’s:

n

● Customer-first approach: That’s the North Star. Everything we do is to make our users

n

investment experience better & rewarding

n

● Ownership: We don’t just sport lab coats, but we experiment—a lot. And we take

n

complete ownership

n

● Data-driven: The source of truth. Simple as that

n

📌 Social Media Manager (Mumbai)
🏢 Equentis
📍 Mumbai