Position Summary

- Location: Okhla Phase 3, New Delhi (Nearest Metro: Okhla NSIC – Purple Line; approx. 10 minutes)
- Experience Required: 4-5 years
- Compensation: 4-5 LPA
- Employment Type: Full-Time, Permanent (Work from Office)
- Preferred Joining: Immediate
- Working days: 5 days (Monday to Friday)
- Employment type: Full-time | Permanent
- Role type: Individual Contributor
- Selection process: In-person interview at the Head Office, Delhi (can include written assessment)
- Opportunity to work with a brand with nearly four decades of industry presence
- Compensation: 4-5 LPA

What We Are Looking For The candidate should be able to think of the content idea, write the copy, understand current trends, shoot basic content and coordinate its execution . The role is not limited to simply posting content created by others. We are looking for someone who can take ownership of the complete social media content process .

Key Responsibility Areas

1. Platform Management

- Manage and publish content across LinkedIn, Instagram, X, Facebook and other relevant platforms, with a clear understanding of each platform's best practices.
- Ensure consistency, accuracy and quality of content across all social media platforms.

2. Content Creation

- Write engaging social media posts, captions and creative copy.
- Develop ideas for Reels, posts, news updates, announcements and other social media content.
- Research topics to ensure content is accurate, relevant and timely.
- Plan and maintain a social media content calendar.

3. Audience Engagement

- Monitor comments, messages and mentions.
- Respond to the audience professionally and on time.
- Find ways to improve engagement and build a stronger online community.

4. Trend & Competitor Analysis

- Track social media trends,



formats and audience behaviour.
- Monitor competitors and industry content.
- Use these insights to improve content and social media strategy.

5. Brand Consistency

- Ensure all content follows the organisation's brand voice, tone and guidelines.
- Maintain consistency in both visual and written communication across platforms.

6. Team Coordination

- Coordinate with the Video Production and Graphic Design teams for the development of visual collaterals.
- Clearly communicate content ideas, requirements, formats and deadlines.
- Ensure creatives and videos are delivered on time as per the content calendar.

Preferred Candidate Profile

Relevant Industry Experience

- Experience in social media management for exhibitions, expos, trade fairs, service-based businesses or B2B organisations will be preferred.
- English Communication - Very good spoken English communication with explicit and confident articulation.
- Camera Comfort - Comfortable appearing in front of the camera for Reels, announcements, interviews and other social media content.
- Idea Articulation - Ability to clearly explain and present creative ideas, concepts and content approaches.
- Reel Production Skills - Basic understanding of Reel shooting both in front of and behind the camera, including framing, angles, transitions and basic shooting techniques.
- Meme Content - Portfolio should demonstrate experience in creating meme-based / topical social media content and an understanding of how such content can drive engagement.

Why Join Us? Join Exhibitions India Group , a nearly 40-year-old organisation behind some of India’s leading business exhibitions and industry platforms. Work on large-scale events, high-visibility brands and exciting digital campaigns while collaborating with professionals across industries.

📌 Social Media Strategist || 3-5 years || South Delhi || 4-5 LPA || 5 day working (New Delhi)
🏢 Exhibitions India Group
📍 New Delhi