Social Media Specialist – Minimum 2 Years Experience We are looking for a creative and experienced Social Media Specialist with a minimum of 2 years of hands-on experience managing multiple brands and social media accounts across different industries/niches . The candidate should not just know how to post content but should understand research, strategy, content creation, audience psychology and social media growth.

Key Responsibilities • Manage multiple client social media accounts across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.

- Conduct detailed brand, industry, competitor and target audience research before planning content.
- Understand each client’s business, products/services, customer behaviour, pain points and communication style.
- Develop social media strategies and monthly content calendars based on the brand’s objectives.
- Research trending topics, formats, Reels, hooks, conversations and content opportunities relevant to each niche.
- Generate original and creative ideas for Reels, posts, carousels, Stories and campaigns .
- Write engaging Reel scripts, hooks, captions, CTAs and social media copy .
- Create proper briefs and references for graphic designers, video editors and content creators.
- Coordinate with the creative team to ensure content is produced correctly and on time.
- Maintain the appropriate brand voice, visual direction and communication style for different clients.
- Schedule, publish and manage content across social media platforms.
- Understand organic social media growth , engagement strategies and community building.
- Monitor comments, messages, mentions and audience engagement wherever required.
- Track performance including reach, engagement, views, shares, saves,



follower growth and other relevant KPIs .
- Analyse what content is performing and what is not, and continuously improve the strategy based on data.
- Stay updated with social media trends, algorithm changes, new content formats and platform updates .

Skills Required • Minimum 2 years of professional Social Media Management experience .

- Experience handling multiple brands/accounts from different industries .
- Strong content research and ideation skills.
- Excellent understanding of Instagram and Reels content .
- Good scripting, copywriting and storytelling abilities.
- Strong understanding of hooks, audience psychology and content consumption behaviour.
- Ability to create structured content calendars and social media strategies.
- Working knowledge of Meta Business Suite, Instagram Insights, Facebook, LinkedIn and social media analytics .
- Basic knowledge of Canva/design and video editing will be an advantage.
- Basic understanding of paid social media advertising, influencer marketing and SEO will be an added advantage.
- Good written and verbal communication skills.
- Must be creative, proactive, organised and capable of handling multiple clients and deadlines simultaneously.

Who We Are Looking For We are looking for someone who can take responsibility for a brand’s social media from research to execution . You should be able to look at a current business, understand its niche and customers, study its competitors, identify content opportunities and independently come up with ideas that can improve the brand’s reach, engagement, positioning and growth .

Experience: Minimum 2 Years Job Type: Full-Time Work Mode: Work From Office Important: Candidates should be prepared to share their previous work/portfolio and social media accounts they have managed.

📌 Social Media Specialist (Mumbai)
🏢 Your IT Vault
📍 Mumbai