About the Role upGrad’s YouTube team is looking for a Social Media Operations Executive to manage the daily publishing and distribution of micro-learning content across YouTube, YouTube Shorts, Instagram Reels, LinkedIn and owned messaging channels.

This is an execution-focused role involving content publishing, video repurposing, metadata, quality checks, performance reporting and coordination with content, editing and design teams.

Key Responsibilities

- Manage the weekly content calendar across YouTube, YouTube Shorts, Instagram Reels, LinkedIn and WhatsApp/Telegram/email channels.
- Schedule and publish content with accurate titles, descriptions, tags, hashtags, thumbnails, playlists, end screens, pinned comments and links.
- Repurpose long-form videos, faculty sessions and learner stories into engaging 30–90 second micro-learning videos.
- Trim and reframe videos, add captions and on-screen text, and export clean vertical assets.
- Write engaging hooks, captions, titles and CTAs for different platforms.
- Conduct pre-publishing quality checks covering aspect ratio, safe zones, audio, captions, spelling, links, branding and content accuracy.
- Maintain organised folders, file naming conventions, version control and content archives.
- Track views, retention, average view duration, saves, shares, follows and click-through rates.
- Prepare weekly performance reports and maintain a record of content tests and outcomes.
- Monitor comments and DMs,



respond within defined timelines and escalate sensitive or inaccurate information.
- Coordinate with content, design, editing, performance marketing and external agency teams to ensure timely publishing.

Required Skills and Experience

- 1–3 years of experience in social media operations, content publishing or channel management for a brand, creator, agency or media company.
- Hands-on experience with YouTube Studio, YouTube Shorts, Instagram and LinkedIn publishing.
- Working knowledge of video-editing tools such as CapCut, Adobe Premiere Pro, Descript or equivalent.
- Strong written English and the ability to write natural, engaging hooks and captions.
- Comfortable working with spreadsheets, platform analytics and retention reports.
- Strong attention to detail and the ability to work with daily publishing deadlines.
- Willingness to support planned evening or weekend publishing rotations when required.

Valuable to Have

- Experience in edtech, education or creator-led content.
- Hindi or regional-language writing ability.
- Familiarity with Canva, Figma, Notion, Asana, Airtable, Buffer, Later or Sprout.
- Experience with WhatsApp Business, CleverTap, MoEngage, Braze or similar platforms.
- Experience managing or growing a personal social media page, YouTube channel or newsletter.

Role Details

Location: Marol, Mumbai

Workplace Type: On-site

Employment Type: Full-time

Team: YouTube – Media & Content

Compensation: Up to ₹5 LPA

📌 Social Media Operations Executive | Group Functions (Mumbai)
🏢 upGrad
📍 Mumbai