Job Purpose:

The Social Media Lead is responsible for planning, publishing, and managing content across Revolt's owned social media channels in conjunction with creative agency. This role works closely with the Head of Brand Management to bring the Revolt brand voice to life on Meta, YouTube, X and LinkedIn, and emerging platforms. The ideal candidate is a content-first thinker with a sharp eye for trends, solid creative skills, and a genuine passion for the EV space.

Job Responsibilities:

1. Agency Management & Creative Briefing

- Serve as the primary day-to-day point of contact with the creative agency for all social media content.
- Work closely with creative agency to create engaging content for the brand.
- Review all agency output before it goes live ensure every piece of content is on brand, on brief, and platform-ready.
- Maintain a content approval tracker and ensure all creatives are reviewed, revised if necessary, and approved well ahead of publishing dates.

2. Content Calendar & Planning

- Build and maintain a monthly content calendar aligned to campaign launches, product moments, seasonal events, and cultural trends.
- Proactively identify relevant trends and platform moments and brief the agency with enough lead time to produce timely content.
- Coordinate with the Head of Brand Management to align the social calendar with broader campaign plans.

3. Publishing & Channel Management

- Manage the publishing schedule across Revolt's owned channels — Meta (Instagram and Facebook), YouTube, X, and LinkedIn.
- Schedule and publish all approved content using platform-native tools or social media management platforms.
- Maintain platform hygiene — bios, highlights, pinned posts,



and channel branding kept up to date at all times.

4. Analytics & Reporting

- Track and report weekly and monthly performance metrics — reach, impressions, engagement rate, follower growth, and video views — across all platforms.
- Use platform insights (Meta Business Suite, YouTube Studio, etc.) to assess content performance and share learnings with the agency to improve future output.
- Prepare a monthly social media performance report for the Head of Brand Management with key observations and recommendations.

Required Skills & Qualifications

- 1–2 years of experience in social media management or digital marketing — preferably in automotive, consumer tech, or lifestyle brands.
- Hands-on experience managing brand social handles across Meta, YouTube, X, and LinkedIn.
- Experience working with and briefing creative agencies — ability to write clear, actionable content briefs and give structured creative feedback.
- Strong eye for content quality — able to review agency output and identify what is on brand, platform-appropriate, and audience-relevant.
- Working knowledge of social media analytics tools and platform-native insights dashboards (Meta Business Suite, YouTube Studio, etc.).
- Highly organised with strong attention to deadlines — comfortable owning a content calendar and managing multiple workstreams simultaneously.
- Good understanding of short-form video formats — Reels, YouTube Shorts, and trending content formats.
- A genuine interest in electric vehicles, sustainability, and Revolt's mission to redefine mobility in India. digital activation & data reporting
- Coordinate with BTL and sales teams to align on-ground and digital activities

📌 Social Media Marketing- Revolt Motors (Gurugram)
🏢 Revolt Motors
📍 Gurugram