Company Description Bubz Functional Beverages Private Limited is a new-age beverage company building India’s next generation of better-for-you sodas with real functional perks. Its flagship brand, Bubz, offers “Real Soda.

Unreal

Benefits.” by combining 6g of prebiotic fiber per 250ml slim can with zero added sugar, no preservatives, and no artificial colours, while keeping calories under 15 per can through natural monk fruit sweetening. The current range includes Classic Cola, Lemon Lime, Citrus Orange, and Strawberry, designed for conscious consumers such as Gen Z, young professionals, fitness enthusiasts, and anyone seeking smarter beverage choices. Bubz follows a D2C, quick commerce, and modern trade strategy, supported by premium on-the-go packaging that aligns with active lifestyles. The company’s vision is to make functional beverages mainstream in India by delivering sodas that feel cool, social, and aspirational—without compromises or gimmicks.

Role Description This is a full-time, on-site Social Media Marketing Specialist role based in Mumbai. The specialist will manage and grow Bubz’s presence across social media platforms by planning content calendars, creating engaging posts, and executing campaigns aligned with brand positioning and go-to-market strategies. The role involves monitoring trends, interacting with the online community, responding to comments and messages, and collaborating with design, marketing,



and sales teams to support product launches and promotions.

The specialist will track performance metrics, prepare reports, and optimize content and campaigns to improve reach, engagement, and conversion. Additional responsibilities include coordinating with influencers, supporting digital initiatives, and ensuring consistent brand voice across all social channels.

Qualifications

- Strong skills in Social Media Marketing and Digital Marketing, with experience running and optimizing campaigns on major platforms.
- Proficiency in Social Media Content Creation and Marketing, including planning content calendars and crafting platform-specific creatives and copy.
- Excellent Communication skills for clear, engaging, and brand-aligned messaging, as well as effective cross-functional collaboration.
- Ability to analyze social media performance data, use insights to improve strategies, and report on key metrics.
- Familiarity with tools such as Meta Business Suite, Instagram, LinkedIn, and social listening or analytics platforms.
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience.
- Prior experience in FMCG, beverages, or consumer brands, and an interest in health, wellness, and lifestyle products is an advantage.
- Self-driven, organized, and comfortable working in a fast-paced startup environment with evolving priorities.

📌 Social Media Marketing Specialist (Mumbai)
🏢 Bubz functional beverages private
📍 Mumbai