Company Description Aptibit is a technology company that builds innovative, AI-driven solutions and custom software to help businesses succeed in the digital landscape. The team combines expertise in AI, DevOps, UI/UX design, and web and mobile development to deliver scalable, high-impact products. Aptibit focuses on turning complex challenges into practical, growth-focused opportunities for its clients.

By emphasizing innovation, quality, and long-term value, Aptibit positions itself as a partner for future-ready solutions. Professionals joining Aptibit can expect a forward-thinking environment that encourages creativity and problem-solving.

Role Description The Social Media Marketing Specialist is a full time, remote role responsible for managing and growing Aptibit's presence across social media channels. This role involves planning and executing social media campaigns, creating engaging content tailored to each platform, and aligning activities with broader digital marketing initiatives. The specialist will monitor performance metrics, optimize content based on data, and coordinate with design and product teams to ensure consistent brand messaging.

Daily tasks include scheduling posts, responding to audience interactions, staying current with social media trends,



and supporting marketing projects that enhance brand visibility and lead generation.

Qualifications

- Candidates should possess skills in Social Media Marketing and Digital Marketing to plan, execute, and optimize campaigns across platforms.
- Candidates should possess skills in Social Media Content Creation and Marketing to develop compelling, brand-aligned content and promotional initiatives.
- Candidates should possess strong Communication skills to collaborate effectively with cross-functional teams and engage online audiences clearly and professionally.
- Experience with social media analytics tools (e.g., Meta Business Suite, LinkedIn analytics, X analytics) and the ability to interpret data for campaign improvement.
- Familiarity with basic graphic design or video editing tools (e.g., Canva, Adobe Express) is beneficial.
- Ability to work independently in a remote environment, manage multiple projects, and meet deadlines consistently.
- Prior experience in tech or SaaS marketing is a plus, as well as knowledge of AI and digital product ecosystems.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

📌 Social Media Marketing Specialist (Kolkata Metropolitan Area)
🏢 Aptibit
📍 Kolkata Metropolitan Area