The Role

You'll own our social presence across a portfolio of editorial titles growing followers, building content collaborations, and turning attention into real leads (submissions, newsletter sign-ups, and consultations) rather than just impressions.

What You'll Do

- Plan and run the content calendar across all brand social accounts, coordinating with the editorial and design teams.

- Identify and reach out to potential contributors, models, and photographers to build relationships and pipeline for future features.

- Run collaborations, courses, and partnership content that grow follower quality, not just follower count.

- Convert social engagement into concrete next steps newsletter sign-ups, submission form completions, or a consultation booking.

- Track performance (reach, engagement, follower growth, click-throughs) and adjust content strategy based on what's actually converting.





- Stay current on platform trends and format shifts across Instagram and other platforms relevant to each title's audience.

- Maintain brand voice consistency across multiple distinct titles, while still adapting to each one's individual tone.

What We're Looking For

- 2+ years running social media for a brand, publication, or agency portfolio of real content and results required.

- Comfortable with outreach this role includes direct messaging and relationship-building, not just posting content.

- Working knowledge of Instagram and relevant scheduling/analytics tools.

- Solid written communication you'll be representing multiple brand voices.

Nice to Have

- Experience in publishing, media, or lifestyle/fashion content.

- Basic photo/video editing skills for quick-turnaround content

📌 Social Media Manager (Gurugram)
🏢 WI THINKERS
📍 Gurugram