: Social Media Marketing Executive

Key Responsibilities

- Develop and execute social media strategies focused on lead generation, brand visibility, and audience engagement.
- Plan and run organic and paid campaigns across platforms such as LinkedIn, Instagram, Facebook, and X to generate qualified leads.
- Coordinate with designers, content teams, agencies, or other stakeholders to ensure creatives are aligned with campaign objectives and target audience expectations.
- Drive the creative direction and campaign messaging, ensuring that prospects/customer segments are reflected in communication strategy, without being responsible for designing creatives personally.
- Build and optimize PPC campaigns on Google, Meta and LinkedIn with a strong focus on cost efficiency, conversion quality, and ROI.
- Create campaign briefs, define communication angles, and guide creative development based on business priorities and market insights.
- Track and analyze campaign performance including reach, engagement, CTR, CPL, lead quality, and conversions.
- Generate periodic reports and actionable insights to improve campaign effectiveness and lead funnel performance.
- Manage audience interactions, inbound queries, and social media engagement in a professional and timely manner.
- Maintain brand consistency across all social platforms and campaign assets.
- Conduct market research on competitors, trends, customer behavior, and content performance to refine campaign strategy.
- Work closely with sales and business teams to ensure social media efforts contribute meaningfully to pipeline creation and revenue goals.

Required Qualifications & Skills





- 2–5 years of experience in Social Media Marketing, Performance Marketing, or Digital Lead Generation.
- Proven experience in running lead generation campaigns through social and paid media channels.
- Strong understanding of platforms such as LinkedIn, Instagram, Facebook, and X from a business growth perspective.
- Experience in Google Ads, Meta Ads, LinkedIn Ads, campaign optimization, and conversion tracking.
- Strong content sense and copywriting ability for campaign messaging, ad copies, and social communication.
- Ability to create clear campaign briefs and work with creative/design teams effectively.
- Positive analytical skills with the ability to interpret metrics and improve campaign outcomes.
- Strong communication, coordination, and time management skills.
- Bachelor’s degree in Marketing, Media, Business, or a related field. Preferred Skills
- Understanding of B2B lead generation and digital buyer journeys.
- Familiarity with CRM integrations, landing page coordination, and lead funnel tracking.
- Basic knowledge of SEO and broader digital marketing strategy.
- Exposure to influencer marketing, partnerships, or strategic collaborations.
- Ability to adapt quickly in a fast-paced, performance-oriented environment.
- Creative and strategic thinking with strong commercial understanding.

What We Offer

- Competitive compensation package
- Strong learning and growth opportunities in a fast-paced environment
- Exposure to high-impact digital campaigns and strategic marketing initiatives
- Opportunity to work on performance-driven projects with real business impact

📌 Social Media Marketing (Noida)
🏢 Aadyanta labs
📍 Noida