Job Summary

We are looking for an experienced, creative, and results-driven Social Media Manager to lead the companys social media presence and digital brand communication. The candidate will be responsible for developing and executing social media strategies, managing content, increasing brand visibility, engaging with the target audience, and driving measurable business results through social media platforms.

The ideal candidate should have 5+ years of relevant experience, a completed MBA, strong knowledge of social media trends, content strategy, analytics, paid campaigns, and digital marketing.

Responsibilities

- Social Media Strategy: Develop and implement comprehensive social media strategies aligned with business and marketing objectives. Manage the company's presence across platforms such as Instagram, Facebook, LinkedIn, YouTube, X, and other relevant platforms. Identify emerging social media trends and develop strategies to increase brand awareness and engagement. Define content themes, target audiences, posting schedules, and campaign objectives.

- Content Management: Plan and manage monthly and weekly social media content calendars. Coordinate with graphic designers, videographers, photographers, agencies, and content creators. Develop creative briefs for posts, reels, videos, campaigns, stories, and other digital content. Review and approve content to ensure consistency with brand guidelines. Develop engaging captions, copy, hashtags, and campaign messaging.

- Campaign Management: Plan and execute social media campaigns for product launches, promotions, events, and brand initiatives. Manage paid social media campaigns and coordinate with performance marketing teams/agencies. Monitor campaign performance and optimize campaigns based on results. Develop innovative campaigns to increase reach, engagement, leads, and conversions.

- Community Brand Management: Monitor comments, messages, mentions, and customer interactions across social media platforms.



Ensure timely and professional responses to customer queries and feedback. Build an active and engaged online community. Monitor brand reputation and escalate critical issues when required.

- Analytics Reporting: Track and analyze social media performance using platform analytics and reporting tools. Prepare weekly and monthly reports covering reach, engagement, followers, leads, conversions, and campaign performance. Identify trends and insights and recommend improvements. Monitor competitor social media activities and benchmark performance.

- Influencer Collaboration Management: Identify and coordinate with relevant influencers, creators, bloggers, and brand partners. Manage influencer campaigns from selection and briefing to execution and performance tracking. Build long-term relationships with relevant digital creators and industry partners.

- Team Agency Coordination: Manage and coordinate with internal creative teams and external digital marketing agencies. Provide clear briefs and deadlines to ensure timely content delivery. Review creative output and ensure alignment with brand objectives. Coordinate with Sales, Marketing, Product, and Business Development teams for campaign requirements.

Requirements

- MBA completed, preferably in Marketing, Digital Marketing, Business Management, or a related specialization.

- 5+ years of professional experience in Social Media Management / Digital Marketing.

- Proven experience managing social media accounts for a brand or organization.

- Robust understanding of social media platforms, content marketing, and digital trends.

- Experience in managing social media campaigns and analytics.

Skills

- Instagram

- Facebook

- LinkedIn

- YouTube

- Social Media Analytics

- Content Planning

- Copywriting

- Paid Social Advertising

- Meta Business Suite

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Social Media Manager (Ahmedabad)
🏢 super scholar
📍 Ahmedabad