Location: Remote (India)
Shift Timing: 6:30 PM IST to 3:30 AM IST (Aligned with EST)
Work Style: Daily collaboration with US‑based team
Employment Type: Full‑Time
About the RoleWe are looking for a highly skilled Social Media Manager / Growth Expert to lead digital growth for a fast‑growing US‑based Indian Online Grocery brand serving Indian communities across the United States. This role blends content creation, influencer marketing, analytics, and growth strategy. You will work closely with US‑based teams during EST hours and drive measurable social media expansion.
The ideal candidate is independent, data‑driven, and has a proven track record of scaling social media accounts for brands or companies.
Key Responsibilities
- Daily Content Management: Plan, create, and publish high‑quality posts, reels, stories, and videos tailored for US‑based Indian audiences.
- Influencer Marketing: Identify, evaluate, and collaborate with US‑based Indian influencers; manage outreach, negotiations, and campaign execution.
- Growth Strategy & Viral Ideas: Develop viral content concepts, hooks, and engagement strategies to accelerate follower growth and brand visibility.
- Analytics & Insights: Track and interpret metrics (reach, engagement, CTR, conversions) to refine content and drive continuous improvement.
- Trend Research: Monitor US‑Indian food trends, festival content (Diwali, Holi, Eid, Pongal), seasonal produce, and viral formats.
- Team Collaboration: Work daily with US marketing, design, and operations teams to align content with brand goals and product availability.
- Campaign Execution: Lead content planning for US‑focused promotions—festive bundles, weekly deals, organic produce, and Indian staples.
- Community Engagement: Respond to comments and messages from US audiences with cultural relevance and brand consistency.
- Content Innovation: Experiment with new formats, scripts, hooks, and creative ideas to maximize reach and engagement.
Required Skills (US‑Indian Grocery Focus)
- Influencer Marketing Expertise: Solid understanding of influencer discovery, outreach, negotiation, and campaign management.
- Growth & Analytics: Ability to interpret statistics, engagement metrics, audience behavior, and growth trends.
- Proven Growth Record: Demonstrated success in scaling social media accounts for previous brands or companies.
- Indian Grocery Knowledge: Familiarity with dals, spices, masalas, fresh produce, snacks, frozen foods, and festival essentials.
- US Market Understanding: Insight into US‑based Indian grocery shopping behavior, delivery expectations, and regional preferences.
- Content Creation Skills: Ability to produce recipe videos, grocery hauls, product highlights, festive content, and lifestyle visuals.
- Viral Growth Mindset: Ability to identify trends and create content that resonates with Indian audiences in the US.
- Editing Tools: Proficiency in CapCut, VN, Canva, InShot, or similar tools.
- Platform Expertise: Strong understanding of Instagram, TikTok, YouTube, and relevant hashtags (#IndianGroceriesUSA, #DesiFood, #MealPrep).
General Requirements
- 2–4 years of experience in social media management or growth‑focused content creation.
- Ability to work independently and take ownership of growth strategy.
- Strong communication skills and ability to collaborate daily with US‑based teams.
- Comfortable working 6:30 PM IST to 3:30 AM IST (EST alignment).
- Based in India.
Preferred Experience
- Experience with Indian grocery brands, food creators, or US‑focused Indian lifestyle companies.
- Prior success in managing influencer campaigns.
- Strong understanding of analytics tools like Instagram Insights, TikTok Analytics, and YouTube Studio.
Why Join Us
- Work with a rapidly growing US‑based Indian grocery brand.
- Daily collaboration with an experienced US team.
- Creative freedom to experiment with new formats and ideas.
- Long‑term growth opportunities and brand visibility.
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📌 Social Media Manager / Growth Expert – US‑Based Indian Online Grocery Brand (India)
🏢 Truviz
📍 India