Manager- Social Media

Location: Santa Cruz, Mumbai

Reports to: Head of Marketing / Marketing Lead

Experience: 3-4 years in social media management, content strategy, digital marketing, or brand communication

Employment Type: Full-time

About the Company

Fashion Entrepreneur Fund (FEF) is a energetic venture studio born from Global Fashion Awards, dedicated to empowering emerging fashion and lifestyle brands with funding, mentorship, collaborations, and strategic support — helping them scale sustainably and build lasting brands. At the heart of our mission is the goal to launch 100+ multi-brand retail stores across India, supporting emerging designers and labels.

Our content company, FEF Studios, is the engine behind all original programming produced under the FEF umbrella. Our flagship IP, Pitch to Get Rich, premiered on Jio Hotstar and is a compelling series showcasing entrepreneurial journeys, business insights, and inspiring brand stories from India's next generation of fashion leaders. Several new IPs are in the pipeline, rolling out across AVOD, YouTube, and OTT platforms.

Alongside this, MadeAsMe — India's first curated designer fashion ecosystem by FEF — is an omnichannel brand redefining how India shops for designer wear, with both physical stores and an online marketplace.

Job Summary

We're hiring a creative, digitally driven Social Media Manager to lead the social media presence and content strategy across FEF and its key initiatives. This is a hands-on role for someone who lives and breathes content, culture, and conversations and understands how to turn brand stories into engaging digital experiences.





The ideal candidate will be responsible for building communities, increasing brand visibility, creating compelling content, driving engagement, and developing platform-specific strategies across Instagram, Facebook, LinkedIn, YouTube, and other relevant digital platforms.

You will work closely with the marketing, creative, content, business, and leadership teams to translate FEF's vision, initiatives, events, partnerships, and brand stories into content that is relevant, engaging, and impactful.

Key Responsibilities

Develop and execute social media strategies and content calendars aligned with FEF’s brand and marketing objectives.

Manage day-to-day content across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms, including Reels, stories, posts, and videos.

Create engaging brand stories and campaigns around FEF’s initiatives, events, partnerships, founders, entrepreneurs, and fashion ecosystem.

Stay updated on social media trends, digital culture, and emerging content formats to drive reach, engagement, and community growth.

Collaborate with creative teams, influencers, creators, photographers, and external partners to execute high-quality content and campaigns.

Track social media performance,



analyse insights, and optimise content strategy to strengthen FEF’s digital presence and ensure consistent brand communication.

Required Skills & Experience

3-4 years of experience in social media management, digital marketing, content, or brand communication.

Strong hands-on expertise across Instagram, Facebook, LinkedIn & YouTube, with a proven understanding of platform-specific content.

Strong skills in content strategy, storytelling, copywriting, Reels/short-form video, and content calendar management.

Proven ability to drive engagement, audience growth, and brand visibility through creative and trend-driven content.

Experience in social media analytics, performance tracking, influencer/creator collaborations, and campaign execution.

Creative, proactive, and highly organised, with the ability to work independently and collaborate effectively with creative and marketing teams.

Key Performance Indicators (KPIs)

Growth in social media reach and overall brand visibility.

Growth in followers and relevant digital communities.

Engagement rate and quality of audience interactions.

Reels, video, and content views and performance.

Consistency and quality of content output.

Performance of social media campaigns and launches.

Growth in organic reach and audience participation.

Influencer and creator collaborations generated and their performance.

Improvement in content performance based on analytics and audience insights.

Overall growth and effectiveness of FEF's social media presence across platforms.

📌 Social Media Manager (Mumbai)
🏢 FASHION ENTREPRENEUR FUND
📍 Mumbai