Strategy & planning

- Build and maintain the monthly content calendar for both brands

- Set the social strategy — what we post, where, and for whom — shifting voice between B2B and consumer

- Spot trends and platform shifts, and turn them into content ideas

Campaigns

- Brainstorm and pitch original campaigns, then plan and run them end to end

- Take campaigns handed down from leadership and execute them independently

- Write the briefs and hooks the team turns into finished assets

Leading the team

- Direct the designer, editor, and videographer — assign work, set deadlines, review for quality and brand fit

- Keep the content pipeline moving and be the single point of accountability for output

- Run a light weekly planning-and-review rhythm

Publishing & performance

- Schedule and publish across platforms

- Track what's working, report it to the founder, and adjust the plan accordingly

MUST-HAVES

- 2 years in social media, with at least one real stretch of ownership — you've run campaigns end to end yourself, or directed a freelancer or junior.



This matters more than the year count.

- Genuine range across both consumer and B2B voice — playful and trend-driven for one brand, credible and clear for the other.

- Sharp content instincts — you know what stops a scroll and what makes a B2B post land.

- Comfortable directing creatives with explicit, kind feedback.

- Fluent in Malayalam and English — content has to resonate locally.

- Organized enough to run a calendar and keep three people on track without dropping balls.

- Hands-on with scheduling and analytics tools (Meta Business Suite and similar).

NICE-TO-HAVES

- Experience with real estate, accommodation, or local-services brands

- Light hands-on editing or design to prototype ideas — not to replace the team

- Paid social / ads experience
- A feel for Kerala's content culture and creators

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Social Media Manager (Kochi)
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📍 Kochi