Social Media Executive

? Hyderabad | Full-time A note from the founders A lot of social media work looks simple from the outside. Post the content, reply to comments, move to the next thing. But the reality is, consistency and attention to detail are what actually build a strong presence over time.

At SkinBae, we take that seriously. This role is for someone who enjoys execution, likes keeping things organised, and takes pride in getting the small things right.

If you like being the person who makes sure everything runs smoothly and nothing slips through, you’ll enjoy this role.

About SkinBae

SkinBae is building a curated Korean skincare platform in India. We work closely with global brands and focus on thoughtful storytelling, strong visuals, and education-led marketing.

We are growing fast, and the team we build now will shape how the brand shows up every day.

Role overview

This role is about supporting and executing SkinBae’s social media presence with consistency. You will focus on publishing content, coordinating with teams, supporting content planning, managing community interactions, assisting with creator collaborations, tracking performance, and supporting campaigns.

You will work closely with the Social Media Strategist and internal teams to ensure day-to-day execution is smooth, timely, and error-free.

What you will own

1.

Content

Planning & Calendar Development

- Support the development and maintenance of monthly social media calendars in line with campaign priorities, product launches, seasonal opportunities, and business objectives.
- Contribute content ideas, reel concepts, campaign executions, and creator-led formats.
- Help plan a balanced mix of educational content, product storytelling, creator-led content, campaign and sale communication, trend-led content, and community-led content.
- Ensure the content calendar is organised, updated, and aligned with SkinBae’s brand positioning.
- Present content ideas and plans with clear reasoning where required.

2. Social Media Execution

- Own day-to-day social media execution across SkinBae’s platforms, especially Instagram.
- Publish posts, reels, stories, and other content accurately and on time.
- Maintain content calendars, trackers, and publishing schedules.
- Coordinate with designers, video editors, content writers, and internal team members to ensure assets are ready before deadlines.
- Follow up with relevant stakeholders to avoid delays in execution.

3. Reel & Video Content Support

- Ideate and support short-form video content for Instagram Reels and YouTube Shorts where required.
- Suggest hooks, formats, visual directions, and execution ideas.
- Coordinate with creators, editors, and internal teams to ensure videos are clear, engaging, and brand-appropriate.
- Review video drafts and provide inputs on hooks, pacing, visual flow, captions, thumbnails, and overall brand alignment.

4. Influencer & Creator Coordination

- Identify and shortlist relevant influencers and creators for SkinBae and the brands we represent.
- Evaluate creators based on content quality, audience trust, engagement quality, brand fit, past collaborations,



and category relevance.
- Coordinate creator outreach, follow-ups, briefs, deliverables, and timelines.
- Support influencer campaigns for SkinBae as well as individual brand pages where required.
- Maintain influencer and creator trackers and ensure deliverables are received on time.

5. Brand Pages & Multi-Brand Coordination

- Support content planning and execution for SkinBae as well as the Indian social pages of brands represented by the company.
- Understand and maintain different brand tones and identities while adapting content appropriately.
- Ensure accuracy while communicating product launches, sale updates, marketplace availability, brand campaigns, and product information.
- Coordinate multiple brand and content priorities without compromising quality or timelines.

6. Community Management

- Manage comments and DMs across assigned social media pages.
- Respond to audience interactions in a timely, clear, and brand-appropriate manner.
- Escalate technical, product-related, or sensitive customer queries to the relevant team.
- Track recurring customer questions, feedback, and conversations and share useful insights with the content and marketing teams.
- Help build meaningful engagement with the online community.

7. Publishing & Platform Hygiene

- Upload, schedule, and publish content across Instagram posts, Reels, Stories, YouTube Shorts, and other platforms as required.
- Ensure captions, tags, hashtags, links, CTAs, product names, and brand references are accurate.
- Check thumbnails, descriptions, links, and other publishing requirements before content goes live.
- Conduct a final quality and accuracy check before publishing.
- Take ownership of ensuring there are no avoidable publishing errors.

8. Campaign & Launch Support

- Support the execution of product launches, sales campaigns, seasonal campaigns, and other marketing initiatives across social media.
- Coordinate campaign-related content, assets, approvals, and publishing timelines.
- Ensure campaign communication is executed consistently across relevant social channels.
- Work closely with the Social Media Strategist and marketing team to translate campaign direction into day-to-day execution.

9. Performance Tracking

- Track weekly and monthly social media performance.
- Monitor reach, engagement, saves, shares, reel views and retention, story replies, profile visits, link clicks, and other relevant metrics.
- Maintain social media performance trackers and reports.
- Identify content themes and formats that are performing well.
- Share simple and actionable observations that can improve future content and execution.

10. Cross-Functional Coordination

- Work closely with content writers, graphic designers, video editors, influencer teams,



performance marketing teams, brand and marketing leadership, and external agencies where required.
- Ensure communication is clear and timelines are followed.
- Follow up with stakeholders to ensure content and campaign requirements are completed on time.
- Proactively flag delays, gaps, missing assets, or issues that could affect execution.
- Ensure social media requirements are closed without constant supervision.

11. Process & Workflow Management

- Maintain organised content calendars, trackers, approval sheets, influencer trackers, and publishing schedules.
- Keep all social media assets and information updated and easy to track.
- Support improvements to social media workflows and publishing processes.
- Ensure recurring tasks and deadlines are handled consistently.
- Help create smoother systems as the team and number of brands grow.

What we are looking for

- 2–4 years of experience in social media, content marketing, influencer marketing, or creator coordination.
- Hands-on experience with Instagram content planning, publishing, and community management.
- Ability to create and manage content calendars, not just upload posts.
- Good understanding of Instagram formats, Reels, hooks, trends, and audience behaviour.
- Ability to contribute ideas and recommendations while also executing consistently.
- Solid attention to detail.
- Good written English.
- Comfort working with multiple brands, products, and content priorities at the same time.
- Interest in beauty, skincare, haircare, and Korean beauty.
- Ability to take feedback, rework ideas, and continuously improve quality.
- Someone who can work with direction but does not need constant reminders for every small task.

This Role Is Not for You If

- You only want to ideate and do not enjoy execution.
- You see social media as just posting content.
- You need constant reminders to follow up.
- You are not detail-oriented while publishing.
- You rely only on trends without understanding brand context.
- You are uncomfortable handling multiple moving pieces at the same time.
- You avoid accountability when content underperforms or deadlines are missed.

Benefits

- 5-day work week
- Direct exposure to founders and core team
- Learning support through courses and resources
- High ownership, collaborative work environment
- Competitive salary
- Quarterly team outings

Growth

You will learn how social media execution works at scale and how different parts of content, campaigns, and coordination come together.

As you grow, you will take on more responsibility across content execution, campaign support, creator coordination, and eventually broader social media ownership.

Hiring process

We keep the process simple and fast. Most candidates go through it in 1 to 2 weeks

- Initial conversation
- Short practical task
- Final discussion with founders

Final note

If you enjoy staying organised, executing well, and being part of a team that values quality, we would love to hear from you.

Office Address: 8-2-277/24, Plot No. 24, Road No. 3, Banjara Hills, Hyderabad, Telangana - 500034, India

📌 Social Media Executive (Hyderabad)
🏢 Skinbae India
📍 Hyderabad