Job Purpose

Growth alliances role is responsible for ensuring growth & enrichment of existing partnerships as well as acquiring new partnership in order to meet the strategic goal of Digital business. Need to be managed end-to-end to ensure achievement of business targets from the perspective of acquisition volume, revenue, cost & quality. Continues engagement with partner to understand and facilitate resolution of technology and service issue, identification of optimization opportunity in the acquisition & processing funnel.

Job Context & Major Challenges

Organizational Context

ABC Digital has been incorporated as a wholly owned subsidiary of Aditya Birla Capital in 2023 to engage in distribution of Aditya Birla Capital products and providing services to customers, including web-based services, e-commerce, and payments facilities and allied activities.

ABC Digital is developing an omni-channel based D2C platform (website and app) to acquire new customers and serve them seamlessly. In addition, ABC Digital has started a virtual engagement management through inbound and outbound calling. Also, ABC Digital is engaged in cross-selling different ABC products to walk-in branch customers.

ABC Digital is collaborating with all ABCL subsidiaries to deliver a truly personalized and seamless omni-channel experience for both new and existing customers by building capacity and enhancing productivity through investments in talent, technology, marketing, and data and analytics.

Job Context

Acquire, develop and manage strategic partnerships in lending & insurance space across product like home loan, personal loan, business loan, Health & Life Insurance.





Identify potential partnerships and responsible to acquire at least 5 new partners every month.

Build and develop commercial & strategic partnerships with our key targeted partners.

Drive aggressive month-on month revenue growth for the partners in your portfolio.

Develop on B2C strategy and ensure maximum conversion of leads received from multiple platforms.

Cold calling with multiple digital platform vendors/websites to get them onboarded for new customer acquisition.

Market mapping and working with the channel partner to increase the market share in terms of revenue and current clients acquired.

Work closely with sales & credit team to ensure business target achieved.

Work with product & tech team to create the required platform and technology to scale the function.

Conducting market research & competitor analysis for partnerships

Negotiating partnership agreement & contract.

Managing & nurturing partner relationship.

Tracking & reporting on partnership performance and ROI.

Challenges

Coordination between both internal and external teams on dependencies that lead to the project delivery.

Providing thought leadership and perspective to drive timely key project deliverables and completion.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)

KRA1 Manage & grow alliance partner relationships to meet digital lending & insurance businesses. Set goals & conduct reviews to ensure meeting of alliance objective.

Ensure quality acquisition.

Ensure that the partnership is profitable by focusing on efficiency with the lens of customer acquisition cost.

📌 Site Head (Maharashtra)
🏢 Aditya Birla Capital
📍 Maharashtra