Retention Marketing Executive

Location: Ahmedabad, Gujarat

Work Mode: On-site

Experience: 2–3 Years

Employment Type: Full-time

Job Summary

We are looking for a Retention Marketing Executive to drive customer engagement, retention, and lifecycle marketing initiatives. The ideal candidate will have hands-on experience in CRM campaigns, customer segmentation, marketing automation, and campaign analytics.

You will be responsible for planning and executing multi-channel campaigns across Email, SMS, WhatsApp, Push Notifications, and In-App Messaging to improve customer engagement, repeat purchases, retention, and customer lifetime value.

Key Responsibilities

- Plan and execute customer retention and lifecycle marketing campaigns.
- Manage campaigns across Email, SMS, WhatsApp, Push Notifications, and In-App Messaging.
- Develop customer segments based on customer behavior, purchase history, engagement, and lifecycle stage.
- Build and manage CRM campaigns and automated customer journeys.
- Monitor and analyze key marketing metrics such as CTR, Conversion Rate, Retention Rate, Churn Rate, and CLV.
- Conduct A/B testing to improve campaign performance and customer engagement.
- Analyze customer data to identify opportunities for retention, reactivation, cross-selling, and engagement.
- Optimize campaigns based on performance data and customer insights.
- Work closely with Product, Content, Design, and Customer Support teams to execute campaigns effectively.




- Prepare regular campaign performance reports and provide actionable insights and recommendations.
- Monitor customer lifecycle journeys and identify opportunities to improve customer experience and retention.

Required Skills & Experience
- 2–3 years of experience in Retention Marketing, CRM Marketing, Lifecycle Marketing, Digital Marketing, or a related field.
- Hands-on experience managing Email, SMS, WhatsApp, Push Notification, and In-App campaigns.
- Good understanding of CRM, customer segmentation, lifecycle marketing, and marketing automation.
- Experience with CRM/marketing automation platforms such as MoEngage, WebEngage, HubSpot, Klaviyo, Mailchimp, or similar tools.
- Basic understanding of marketing analytics and campaign performance metrics.
- Strong understanding of customer journeys, engagement, retention, and reactivation campaigns.
- Robust analytical, communication, and problem-solving skills.
- Ability to manage multiple campaigns and meet deadlines in a fast-paced, on-site work environment.

Key Metrics You Should Understand Candidates should have a practical understanding of:
- CTR – Click-Through Rate
- Conversion Rate
- Customer Retention Rate
- Churn Rate
- CLV – Customer Lifetime Value
- AOV – Average Order Value
- Campaign engagement and revenue metrics

Pay: ₹30,000.00 - ₹45,000.00 per month

Benefits

- Leave encashment
- Provident Fund

Work Location: In person

📌 SEO Content Writer (Ahmedabad)
🏢 GaneshaSpeaks.com
📍 Ahmedabad