Role & responsibilities

Job Title: Senior Product Marketing Manager

Location: Bangalore

About TripGain

Founded in 2015, TripGain is a leading innovator in business travel and expense management with a global presence in the US, UK, and Dubai. Trusted by over 300 corporates and serving 100,000+ business travelers, our AI-powered SaaS solutions streamline processes, optimize expenses, and provide businesses with full visibility into their travel spend. We are shaping the future of the Travel & Expense industry and helping organizations achieve greater efficiency and cost savings.

Join TripGain to be part of a dynamic, tech-driven team revolutionizing the business travel experience. Experience a collaborative environment where you can bring your creativity and expertise to life.

Role: Senior Product Marketing Manager

As a Senior Product Marketing Manager at TripGain, youll be at the forefront of product awareness, market expansion, and go-to-market strategies. You will work alongside a passionate, cross-functional team to define product positioning, create compelling content, and drive impactful sales enablement strategies. Your leadership will shape the future of our product marketing initiatives in a fast-paced, tech-driven workplace.

Key Responsibilities

Product Positioning & Strategy:

Own product positioning and drive go-to-market (GTM) strategies for new launches and market expansion.

Collaborate with cross-functional teams (product, sales, and technology) to execute market research and competitive analysis.

Content Strategy & Execution:

Lead content-driven campaigns across various channels (blogs, newsletters, industry reports,



podcasts) to build product awareness.

Develop communication strategies for Travel & Expense Management platforms and ensure regular content updates.

SEO & Performance Marketing:

Define and implement an SEO strategy to drive organic leads, optimize website performance, and maximize inbound conversions.

Oversee performance marketing campaigns (paid and owned channels) to drive traffic, conversions, and ensure continuous optimization.

Sales Enablement

Develop content that empowers the sales team to engage prospects, close deals, and drive customer acquisition.

Create data-backed insights to inform sales strategies and refine content to align with market needs.

Team Leadership & Collaboration:

Manage and inspire a cross-functional team of designers, content creators, SEO experts, and product specialists.

Work closely with internal teams to create content calendars, manage ongoing campaigns, and track key performance metrics (ROAS, CTR, CR%).

Customer & Stakeholder Engagement:

Gather customer insights through demos, cross-functional collaboration, and industry trends to refine marketing strategies.

Engage with C-level clients regularly to drive business toward impactful change, ensuring that the company’s vision aligns with client needs.





Market & Industry Insights:

Stay up-to-date with industry trends and competitor performance to adjust marketing tactics.

Track key metrics across various marketing channels (Social, Search, SEO, Affiliates) and deliver regular reports to stakeholders.

Required Skills & Experience:

4-8 years of experience in product marketing, content strategy, and GTM execution, ideally in SaaS or tech-driven industries. Previous experience in Travel & Expense Management (SaaS) is a plus.

Leadership & Collaboration:

Proven experience leading cross-functional teams, managing creative projects, and fostering collaboration across departments (product, sales, design, etc.).

Skills

Solid analytical skills, with the ability to track and report on campaign performance (ROAS, CTR, CR%).

Hands-on experience in SEO, performance marketing, and inbound marketing strategies.

Excellent communication skills, with a creative and results-driven mindset.

Ability to develop and execute data-backed marketing strategies.

Tech-Savvy:

Experience working with SaaS platforms, performance marketing tools, and CRM systems.

What We Offer

Lead innovative marketing initiatives in a fast-growing, tech-driven company.

Collaborate with a passionate, international team that values creativity, growth, and the development of bold ideas.

Be part of a company shaping the future of business travel and expense management.

Opportunity to work closely with C-level clients and influence business decisions at a strategic level.

Preferred candidate profile

📌 Senior Product Marketing Manager (Bengaluru)
🏢 TripGain
📍 Bengaluru