Looking for Senior Off-Page SEO / Link-Building Specialist

Experience: 5+ Years

Job Type: Full-Time

Work Mode: Remote

About the Role

We are looking for a Senior Off-Page SEO / Link-Building Specialist to take ownership of link acquisition and digital PR initiatives across B2B and consumer-focused accounts.

The role requires someone who can build genuine, high-quality backlinks through strategic outreach, digital PR and relationship building, with a focus on links that contribute to organic rankings, domain authority and search visibility.

Key Responsibilities

- Plan and execute off-page SEO and link-building campaigns aligned with target keywords and landing pages.
- Research competitor backlink profiles to identify link gaps and high-value referring domains.
- Build and manage prospect lists across relevant publications, industry websites, resource pages and citation sources.
- Execute personalized email, journalist and publisher outreach to secure editorial placements.
- Generate expert mentions and quotes through platforms such as HARO, Qwoted, Featured and SourceBottle.
- Develop digital PR campaigns by identifying relevant data, trends and story angles and pitching them to editors.
- Identify opportunities through unlinked brand mentions, broken-link building, guest contributions, podcasts, roundups and partnerships.
- Manage the complete outreach lifecycle, including prospecting, pitching, follow-ups, placement and reporting.
- Maintain a healthy backlink profile by monitoring anchor text, link velocity, relevance and overall link quality.
- Track campaign performance through referring-domain growth, links acquired, ranking improvements and brand mentions/citations.





Candidate Requirements
- 5+ years of hands-on experience in Off-Page SEO, Link Building or Digital PR.
- Proven ability to personally earn quality backlinks through outreach and relationship building.
- Strong understanding of competitor backlink-gap and link-intersection analysis.
- Experience in journalist outreach, expert quotes and digital PR placements.
- Ability to assess backlink opportunities based on authority, topical relevance, organic traffic, spam signals, indexation and editorial standards.
- Strong understanding of Google's link-building guidelines, anchor-text diversity and penalty avoidance.
- Excellent written and verbal communication skills with the ability to create compelling, personalized pitches.

SEO & Outreach Tools Hands-on experience with tools such as:

Ahrefs | Semrush | Majestic | BuzzStream | Pitchbox | Respona | Hunter | Instantly

What Success Looks Like

- Consistent acquisition of relevant, authoritative and editorially earned links
- Growth in quality referring domains rather than simply increasing backlink volume
- Robust outreach response and placement rates
- Measurable contribution to organic rankings, search visibility and brand mentions
- A scalable outreach process that delivers sustainable results

Application / Screening To be considered, candidates must share: 35 real backlinks that you personally earned, along with:

1. URL of the published link
2. Target page
3. A brief explanation of how you secured the placement

Candidates with proven experience in quality link acquisition, Digital PR and strategic SEO outreach will be preferred.

Apply Now

Share your CV or connect directly with: Dimple (phone hidden)

📌 Senior Off-Page SEO Specialist / Link Building Specialist (Mumbai)
🏢 Shrikrishiv Marketing
📍 Mumbai