About The Organic WorldThe Organic World is one of India's fastest-growing retailers of organic, natural, and healthy products, serving customers through a strong network of retail stores and digital commerce platforms. We are committed to delivering fresh, high-quality products while promoting healthy living and sustainable consumption.

We are looking for a highly driven and result-oriented Senior Manager - E-commerce & D2C to lead our online business, accelerate digital growth, drive profitability, and create a seamless omnichannel customer experience.

Role OverviewThe Senior Manager - E-commerce & D2C will be responsible for driving end-to-end online business performance, including website revenue growth, digital customer acquisition, retention, marketplace expansion, and overall profitability. The role requires complete ownership of the e-commerce P&L;, website sales performance, customer lifecycle management, inventory optimization, and wastage control within the online business.

The ideal candidate should have strong expertise in Shopify, performance marketing, digital analytics, and business management, with a proven track record of scaling profitable e-commerce operations.

Key ResponsibilitiesE-commerce Business Growth &

- P&L; Management

- Own and manage the complete P&L; for the e-commerce and D2C business.
- Drive website-led revenue growth, profitability, and market share expansion.
- Develop and execute annual and quarterly business plans to achieve sales, margin, and profitability targets.
- Identify growth opportunities through customer insights, category performance, and market trends.
- Monitor sales performance, gross margins, contribution margins, and overall business health.
- Improve business profitability by optimizing customer acquisition costs, marketing efficiency, and operational expenses.
- Work closely with category, merchandising, supply chain, and operations teams to maximize online business performance.

Website & • Shopify Management
- Lead and manage the Shopify ecosystem and ensure an exceptional customer shopping experience.
- Drive continuous website optimization to improve traffic, conversion rates, basket size, and checkout efficiency.
- Manage website merchandising, promotions, product visibility, and content strategy.
- Implement recent features, integrations, and automation tools to improve user experience and operational efficiency.
- Monitor website performance, customer journey, and conversion funnel metrics.




- Ensure seamless order management, payment gateway operations, fulfillment coordination, and customer support integration.

Digital Marketing & • Customer Acquisition
- Develop and execute performance marketing strategies across Google Ads, Meta Ads, SEO, SEM, affiliates, and influencer channels.
- Drive customer acquisition while maintaining optimal CAC and ROAS benchmarks.
- Manage marketing budgets effectively to maximize revenue and profitability.
- Improve Customer Lifetime Value (LTV) through retention and engagement initiatives.
- Develop loyalty, subscription, and membership programs to increase repeat purchases.
- Drive CRM campaigns through Email, SMS, WhatsApp, and app notifications.

Marketplace & • Omnichannel Expansion
- Manage and grow business across Amazon, Flipkart, BigBasket, Blinkit, Zepto, Swiggy Instamart, and other marketplace channels.
- Build strong partnerships with marketplace account managers to improve visibility and sales.
- Drive omnichannel initiatives connecting online and offline customer experiences.
- Develop category-specific growth strategies and promotional plans.

Inventory, Wastage & • Profitability Management
- Partner with supply chain and category teams to ensure optimal inventory availability.
- Monitor inventory ageing, stock turns, shrinkage, and wastage across online categories.
- Develop strategies to reduce wastage, improve inventory utilization, and enhance profitability.
- Ensure minimal stock-outs while maintaining healthy inventory levels.
- Analyze demand forecasting and replenishment planning to improve order fulfillment and margins.
- Drive initiatives to improve sell-through and reduce inventory losses.

Analytics & • Business Insights
- Analyze and report key business metrics including:
- Website Traffic
- Conversion Rate
- Revenue & • Sales Growth

- Average Order Value (AOV)
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Customer Lifetime Value (LTV)
- Repeat Purchase Rate
- Cart Abandonment Rate
- Gross Margin & • Contribution Margin





- Inventory Turnover & • Wastage Metrics

- Generate actionable insights and recommendations to improve business performance.
- Build dashboards and management reports for leadership reviews.

Team Leadership & • Stakeholder Management
- Lead, mentor, and develop teams across e-commerce operations, performance marketing, CRM, customer experience, and marketplace management.
- Foster a high-performance culture driven by ownership, accountability, and results.
- Collaborate with merchandising, operations, finance, technology, and supply chain teams to deliver business objectives.
- Present business updates, growth plans, and performance reports to senior leadership.

Desired Candidate ProfileExperience
- 12+ years of experience in E-commerce, D2C, Retail, FMCG, Grocery, or Consumer Businesses.
- Proven experience managing high-growth Shopify-based e-commerce businesses.
- Strong experience in website-driven sales and digital revenue growth.
- Demonstrated experience in managing online business P&L; and profitability.
- Experience handling CAC, ROAS, customer retention, and digital acquisition strategies.
- Exposure to inventory management, wastage control, and supply chain coordination is highly preferred.
- Experience in omnichannel retail and grocery commerce will be an advantage.

Skills
- Strong expertise in Shopify Plus and Shopify ecosystem.
- Advanced knowledge of Google Analytics (GA4), Google Ads, Meta Ads, and digital marketing platforms.
- Strong understanding of customer acquisition, retention, CRM, and lifecycle marketing.
- Ability to manage budgets, profitability, and e-commerce financial metrics.
- Strong analytical and commercial acumen.
- Excellent leadership, stakeholder management, and communication skills.
- Data-driven decision-making with a focus on growth and profitability.

Preferred Industry Background
- Grocery Retail
- Organic & • Natural Foods

- FMCG
- Wellness & • Health Products

- Modern Retail
- D2C Consumer Brands

Success Metrics
- Website Revenue Growth
- E-commerce P&L; Performance
- Gross Margin & • Business Profitability

- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Customer Lifetime Value (LTV)
- Website Conversion Rate
- Average Order Value (AOV)
- Repeat Purchase Rate
- Customer Retention & • Loyalty

- Inventory Turnover
- Wastage Reduction
- Customer Satisfaction & • Service Levels

Work location : Bangalore

Fulltime

📌 Senior Manager - E-commerce &C (Bengaluru)
🏢 The Organic World
📍 Bengaluru