Company: Narayan Seva Sansthan

Workplace type:On-site

Job location:Udaipur, Rajasthan, India

Job type:Full-time

Seniority level:Mid-Senior level

Job function:Marketing, Advertising

Industries:Non-profit Organizations, Civic and Social Organizations

Receive applicants by: Email ([email protected])

About Us

Narayan Seva Sansthan is one of India's largest organisations working for the rehabilitation of divyang (differently-abled) persons — free corrective surgeries, calipers and artificial limbs, education, skill training and marriage support, delivered through camps across India and supported by donors in India and abroad.

We are hiring a Senior Manager – Digital & Social Media to head our digital department of 10–15 people.

About the role

This role owns our entire digital function across five pillars: website and infrastructure, performance marketing, marketing automation, online reputation, and social media and content. You will own the strategy, the budget and the numbers, and lead the department through vertical sub-leads. This is a department-head position, not an execution role with a few juniors attached.

What you will own

Website, SEO and infrastructure

- Our websites, microsites and campaign landing pages, end to end
- Domain and DNS administration — registrar, A/CNAME/MX/TXT records, SSL, subdomains, redirects, renewals
- Hosting and server coordination with the IT team — uptime, backups, staging vs production, CDN, page speed, security patching
- CMS ownership, publishing workflows, user roles and permissions
- SEO end to end — technical (crawl, indexing, schema, site architecture, Core Web Vitals), on-page, content, local and backlinks
- Uninterrupted working of donation journeys, forms and payment gateways across devices

Performance marketing

- All paid media — Meta Ads, Google Ads (Search, Display, YouTube, Performance Max), Google Ad Grants and programmatic
- Accountability for CPA, ROAS and donation conversion at scale
- Structured testing on creatives, audiences, landing pages and donation forms




- Separate funnels for domestic small-ticket donors and NRI/international donors
- Budget allocation, monthly forecasting and variance reporting

Marketing automation

- Automated donor journeys across email, SMS, WhatsApp and push — welcome, receipting, renewal, recurring-donation conversion, lapsed-donor win-back
- Automation stack, segmentation logic and trigger-based campaigns
- Clean two-way data flow between ad platforms, website, automation tools and our internal CRM/ERP
- Reporting on revenue per journey, not only per campaign

Online reputation

- Reputation monitoring across Google, social platforms, review sites, news and forums
- Google Business Profile, review generation and response protocol
- A documented escalation and response process for negative publicity, in coordination with senior management
- Brand sentiment and search-result health tracking

Social media and content

- All organisation handles — Facebook, Instagram, YouTube, X, LinkedIn, WhatsApp channels
- Content calendar built around beneficiaries, camps, surgeries, events and campaigns
- Leadership of the in-house content, design and video team
- Content that portrays our beneficiaries with dignity and accuracy, always

Analytics

- GA4, Google Tag Manager, Search Console, Meta Pixel, conversion tracking and management dashboards
- Correctly configured attribution, so channel performance is judged on real numbers

Team leadership

- A department of 10–15 across social media, content, design, video, performance marketing and web
- Clear verticals with an owner for each; accountability held at the lead level
- KRAs, weekly reviews and a single fixed-format dashboard for management
- Hiring, on-boarding,



appraisal and capability building
- SOPs and approval workflows so campaigns never stall on one person
- Agencies, influencers, media partners and technology vendors — selection, negotiation, SLAs

What we are looking for

- Graduate or Postgraduate in Marketing, Mass Communication, Digital Marketing or a related field
- 8+ years in digital marketing, including 4+ years heading a team of 8 or more with sub-leads reporting to you
- Cumulative paid media spend of ₹5 crore or more managed directly across Meta and Google
- Hands-on command of Meta Ads Manager and Google Ads — you have operated the accounts yourself, not only reviewed reports
- Proven website management capability: DNS and domain administration, hosting/server coordination, CMS ownership, technical and on-page SEO
- Working command of a marketing automation platform — journey building, segmentation, CRM integration
- Strong command of GA4, Google Tag Manager, Search Console and conversion tracking
- Online reputation management experience, including having handled a negative-publicity situation
- Experience structuring a department into verticals, setting KRAs and running a review cadence
- Good written Hindi and English, with the ability to judge and correct content in both
- Willingness to be based in Udaipur and travel for camps and events

Positive to have

- NGO, social sector, healthcare or CSR fundraising experience
- Exposure to international or diaspora fundraising and multi-currency donation platforms
- Familiarity with FCRA-compliant communication and donor reporting
- Video-led storytelling and YouTube channel growth
- Experience with Google Ad Grants for non-profits

Why this role

- Lead digital for an organisation whose work reaches lakhs of beneficiaries every year
- Complete ownership of strategy, budget and a 10–15 member department
- Salary among the best in the sector, commensurate with experience
- Work that shows a visible result — every rupee raised converts into a surgery, a caliper, an education

📌 Senior Manager – Digital & Social Media (Udaipur)
🏢 Narayan Seva Sansthan
📍 Udaipur