Location: Aundh, Pune

Work Mode: Work from Office

Company: RB2F

Experience: Minimum 1.5 years

Salary: As per industry standards

RB2F is looking for a hands-on Senior Manager – Digital Marketing to manage performance marketing strategy and execution across multiple clients and international markets.

The role requires robust expertise in Meta Ads and Google Ads, along with working knowledge of programmatic and other paid media platforms.

Key Responsibilities

* Plan and execute performance marketing campaigns across Meta, Google and programmatic platforms.

- Manage monthly media budgets of approximately ₹10 lakh and above.
- Build strategies for e-commerce, lead generation, B2B leads, app installs and store walk-ins.
- Handle campaigns across India, US, UK, MENA, Australia and Europe.
- Own campaign setup, optimisation, scaling, budgeting, audience strategy and bid management.
- Develop media plans, forecasts, funnel strategies and testing roadmaps.
- Analyse ROAS, CAC, CPA, CPL, CTR, conversion rate, revenue and other business KPIs.
- Work with GA4, GTM, Looker Studio, Meta Events Manager, Google Merchant Center, Shopify, AppsFlyer and Adjust.
- Conduct competitor, audience and creative research.
- Develop creative angles, hooks,



ad copy and testing plans with the design/content team.
- Present performance analysis, recommendations and growth plans to clients.
- Manage and guide the performance marketing team while reporting to the Head of Digital Marketing.

Candidate Requirements

* Minimum 1.5 years of hands-on performance marketing experience.
- Strong expertise in Meta Ads and Google Ads.
- Experience managing sizeable advertising budgets.
- Strong analytical, strategic and problem-solving skills.
- Understanding of tracking, attribution and conversion optimisation.
- Comfortable handling multiple clients and markets simultaneously.
- Strong client communication and team-management skills.
- Ability to independently identify performance issues and recommend corrective actions.

Educational background is flexible. Additional qualifications in marketing or digital marketing are beneficial but not mandatory. Platform certifications are also optional.

We are looking for someone who can move comfortably between campaign strategy, ad account optimisation, creative analysis, reporting and client discussions while taking clear ownership of performance.

📌 Senior Manager – Digital Marketing (Mumbai)
🏢 RB2F
📍 Mumbai