Digital Marketing Specialist Job Responsibilities:

- Strong in Technical SEO
- Good at link outreach and social media planning
- Familiar in Google Analytics and webmaster tools
- Good in troubleshooting, SEO, and ranking-related issues
- Lead Generation in Google Ads, Meta & LinkedIn Ads (Strategies for Maximizing ROI)
- Basic HTML knowledge
- Create analytical reports to track and improve digital marketing efforts.
- Ai Optimization (Search Generative Experience (SGE))
- Identify ranking drops & recovery strategies
- ROI maximization & CPL reduction strategy

Qualifications & skills required for a digital marketing specialist

- Minimum 3 - 5 years experience as a digital marketing analyst
- Ability to do research in internet and prepare reliable data and reports generation
- Should have positive experience in SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.), Webmaster tools,



Google Analytics, etc.
- Experience in managing social media (Facebook, Google, Instagram)
- Up-to-date with the latest trends and best practices in online marketing

Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Schedule

Day shift

Ability to commute/relocate

Coimbatore - 641002, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Education

Bachelor's (Preferred)

Experience

SEO: 3-5 years (Preferred)

PPC Campaign Management: 3 year (Preferred)

total work: 3 - 5 years (Preferred)

Job Type: Full-time

Work Location: In person

Pay: ₹28,000.00 - ₹48,000.00 per month

Work Location: In person

📌 Senior Digital Marketing Specialist (Coimbatore)
🏢 Appac Mediatech
📍 Coimbatore