CTC: 4-4.5LPA depending on experience

You majorly have to work on statics, reels, captions, AI videos, Naming brands for brands across industries.

Company Description Ask Your Why helps brands uncover their core purpose and turn it into powerful, authentic stories. The company specializes in purpose-driven branding, marketing, and social media strategies that transform scattered ideas into explicit, meaningful identities. By focusing on a brand’s “why,” Ask Your Why creates communication that builds trust and connection with audiences.

Team members collaborate closely with clients to craft narratives that give people a reason to believe in the brand.

Role Description The Senior Copywriter role is a full-time hybrid position based in Mumbai, with flexibility for partial work from home. This role is responsible for developing brand-aligned copy across campaigns, websites, social media, and marketing collateral, ensuring a consistent voice and message. Day-to-day tasks include conceptualizing creative ideas, writing and refining long- and short-form content, collaborating with designers and strategists, and adapting copy for different platforms and audiences.

The Senior

Copywriter will also review and optimize existing content,



support press and PR activities, and contribute to brand strategy discussions to ensure that every piece of communication reflects the brand’s underlying “why.”

Qualifications

- Strong Writing skills, including the ability to craft clear, engaging, and brand-consistent copy across formats.
- Experience with Press Releases and marketing communications, including campaign messaging and promotional content.
- Excellent Communication skills, with the ability to collaborate effectively with cross-functional teams and present ideas clearly.
- Advanced Proofreading skills to ensure accuracy, tone consistency, and high editorial standards.
- Understanding of Marketing principles and audience-focused messaging, especially in digital and social media contexts.
- Prior experience in a copywriting or content role within an agency or brand environment, ideally at a senior level.
- Ability to manage multiple projects, meet deadlines, and work independently within a hybrid setup.
- Bachelor’s degree in Communications, Journalism, Marketing, English, or a related field, or equivalent practical experience.

📌 Senior Copywriter (Mumbai)
🏢 Ask Your Why
📍 Mumbai