Job Title: Senior Content Strategist

Location: On-site, Bangalore

Employment Type: Full-Time

About LH2 Holdings:

LH2Holdings is an AI-powered digital media accelerator and holding company. We acquire or partner with digital media brands (content websites now > youtube channels, social media creators, podcasts, newsletters in the future ) and scale them though tech, content and distribution infrastructure.

This is powered by LH2 Media OS - An AI-powered platform that helps digital content brands scale by optimizing the entire content value chain - from identifying viral topics and trends in real time to generating story angles, research, and editorial support. We currently work with ~25 brands across different niches with ~50M monthly pageviews under management wherein each brand has been scaled 3-10x.

Our vision is to become the largest distributed digital media company in the world. LH2 is being built by second-time founders who have scaled tech platforms with hundreds of millions of users.

Role Overview:

We're hiring a Senior Content Strategist to build and run the editorial engine behind LH2's growing portfolio of digital publishing brands. You'll take a newly onboarded brand from a blank slate – no content strategy, no team – to a fully staffed, fully operational editorial machine hitting its content and traffic goals, then hand off a repeatable playbook and do it again for the next one. This is equal parts strategist, recruiter, editor, and operator.

What You’ll Do:

Brand Onboarding & Strategy

- Analyze new partner brands — voice, audience, content gaps, and growth potential — and build content strategy roadmaps aligned to each brand's goals and editorial identity

Content Architecture & Planning

- Define content categories, topic structures, and keyword/entity focus using SEO tools
- Build and manage scalable content calendars and editorial pipelines





Team Building & Training

- Create hiring plans for writers and editors, lead recruitment and training, and manage day-to-day workflows until each team is fully operational
- Maintain brand stylesheets and reference resources so every writer and editor stays consistent with brand voice

Performance & Optimization

- Track content performance using Google Analytics, Search Console, and internal tools
- Identify top-performing categories and underperformers, and pivot strategy based on real-time data

Operations & Quality Control

- Own daily publishing output, quality control systems, and overall publishing hygiene
- Oversee first-line editing for key brands until in-house editors are fully ramped up

Cross-Functional Collaboration

- Liaise directly with brand partners — sharing reports, insights, and editorial wins
- Work closely with SEO, Product, Monetization, and Tech teams to keep content aligned with broader company goals

Scaling the Playbook

- Once a brand's systems are running smoothly, replicate and scale the same model across new brands joining the portfolio

What You’ll Need:

- 5+ years of experience in content, editorial, or publishing roles, including direct people-management experience
- Proven experience scaling content operations for digital publishing brands — building teams, systems, and strategy from the ground up
- Robust grasp of SEO fundamentals, keyword/entity research, and content architecture
- Comfortable with Google Analytics, Search Console, and general content/SEO tooling
- Experience of training, and managing teams of writers and editors
- Strong editorial judgment — comfortable doing first-line editing when needed
- Excellent stakeholder management skills, since you'll work directly with brand partners and internal teams across SEO, Product, Monetization, and Tech
- Based in Bangalore or willing to relocate; able to work from office 5 days a week

📌 Senior Content Strategist (Bengaluru)
🏢 LH2 Holdings
📍 Bengaluru