Company Description

Dentsu AMP is a content-focused creative agency and integrated production house, built to deliver high-impact, culture-led storytelling for brands in the digital and social ecosystem. Part of the dentsu India network, AMP brings together strategy, creativity, and on-ground execution under one roof enabling faster, sharper, and more relevant content solutions. With a strong pulse on pop culture, digital trends, and real-time content creation, the agency thrives at the intersection of creativity and production.

Headquartered in Mumbai, Dentsu AMP operates as a high-energy, hands-on environment that values craft, cultural awareness, physical well-being, and disciplined work ethics, making it a space for ambitious creative talent to grow and do meaningful, visible work.

Role summary

Job Title: Senior Content Strategist

Location: Mumbai

Total experience: 7+ yrs

Role Overview

We’re looking for a Senior Content Strategist who can shape the creative direction and content roadmap for brands across multiple industries. This role is for someone who thinks like a strategist but writes like a creator, someone who understands platform behavior, brand tone, audience triggers, and storytelling formats across Instagram, You Tube, and more.

Roles and Responsibilities

Lead creative strategy for brand campaigns, digital series, and social-first content pieces

Build content calendars, channel strategies,



and creative decks that align with business objectives

Translate briefs into sharp, actionable content ideas across genres and formats

Work closely with Creative Directors, Writers, and Video Teams to bring concepts to life

Analyze platform trends, audience behavior, and content performance to optimize content plans

Craft and refine brand voice guidelines tailored for video content

Present strategies and campaign ideas to clients and internal teams

Contribute to pitch decks and creative proposals for new business opportunities

Qualifications

Have 7–10 years of experience in strategy, digital marketing, or agency-side creative planning

Have worked on brand campaigns, digital content, or social media storytelling

Can balance creativity with analytics, using performance data to inform strategy

Understand how to position content differently across Instagram, You Tube, Linked In, etc.

Know how to brief creators, copywriters, and video teams effectively

Are comfortable presenting and owning rooms, client-facing experience is a plus

Stay updated with trends, meme culture, and emerging formats in digital content

Bonus Points

Background in video content, branded storytelling, or influencer-led campaigns

Experience working with fashion, fintech, or lifestyle brands

Solid copywriting or scripting abilities

📌 Senior Content Strategist (Mumbai)
🏢 Dentsu Amp
📍 Mumbai