We’re Expanding Our Team!At GoGeekz, we’re growing, and we’re looking for passionate, curious, and performance-driven professionals who want to grow with us.

Who Are We?Geekz (noun): A team of enthusiastic geeks who are dedicated and passionate about bringing ideas to reality by combining the power of technology, creativity, and customer-centricity.

GoGeekz has been helping businesses manage their technology needs through IT services, digital solutions, and cost-saving strategies designed for small and mid-sized businesses.

We are Creatives. We are Passionate. We are Geekz.

We’re Hiring: SEO/SEM SpecialistWe are looking for an experienced and proactive SEO/SEM Specialist who understands how search is evolving beyond traditional rankings.

The ideal candidate should have hands-on experience in SEO, SEM, AEO, GEO, technical SEO, content optimization, paid search, and AI-driven search visibility.

You will be responsible for improving organic traffic, search visibility, website performance, lead generation, and paid campaign ROI across major search platforms.

Key Responsibilities

- Conduct detailed keyword research, competitor analysis, and search trend analysis
- Build and execute SEO strategies to improve rankings, organic traffic, conversions, and overall website authority
- Analyze websites and identify opportunities related to technical SEO, content, structure, internal linking, user experience, and performance
- Identify technical SEO issues manually, including issues that may not always be detected by SEO tools
- Perform regular SEO audits and recommend actionable improvements
- Optimize on-page elements including titles, meta descriptions, headings, URLs, images, content structure, and internal linking
- Develop and implement off-page SEO and authoritative link-building strategies
- Monitor backlink quality and identify harmful or low-quality backlinks
- Work closely with developers to implement technical SEO best practices
- Improve website crawlability, indexability, site architecture, page speed, Core Web Vitals, mobile usability, and overall technical performance
- Monitor Google Search Console, Google Analytics, and other SEO platforms to track performance
- Track rankings, traffic, conversions, engagement, leads, and SEO ROI
- Prepare regular SEO performance reports and recommendations
- Research search engine algorithm updates and adapt strategies accordingly

AEO – Answer Engine Optimization
- Optimize content for conversational and question-based searches
- Structure content to provide clear, useful, and direct answers to user queries
- Research frequently asked questions and search intent around target topics
- Optimize FAQ sections and informational content




- Improve content structure for featured snippets and answer-based search results
- Use relevant structured data and schema markup wherever appropriate
- Optimize content for voice search and conversational queries

GEO – Generative Engine Optimization
- Understand how AI-powered search and generative search experiences are changing content discovery
- Optimize website content for visibility across traditional search engines and AI-driven search platforms
- Create well-structured, authoritative, trustworthy, and citation-worthy content
- Improve topical authority through detailed content clusters and internal linking
- Work on entity-based optimization and semantic SEO
- Strengthen brand authority through high-quality content, digital mentions, backlinks, and credible sources
- Monitor how brands, services, and website content appear in AI-generated search responses
- Research opportunities to improve visibility within generative and conversational search environments

Content & • Search Strategy
- Develop SEO-driven content strategies based on search intent rather than keywords alone
- Identify informational, commercial, transactional, and navigational search opportunities
- Conduct content gap analysis
- Refresh and optimize existing content to improve performance
- Work with content writers and marketing teams to create people-first, useful, and search-friendly content
- Build topic clusters and content authority around key business services
- Avoid keyword stuffing and focus on natural, intent-driven content
- Evaluate content quality, relevance, originality, expertise, and user value
- Brainstorm new SEO tactics and creative organic growth opportunities

SEM & • Paid Search
- Manage and optimize paid search campaigns
- Conduct paid keyword research, expansion, and optimization
- Manage campaign structure, ad groups, keywords, bidding, and targeting
- Monitor CPC, CTR, conversions, CPA, ROAS, and overall campaign performance
- Optimize landing pages to improve conversion rates
- Conduct regular campaign analysis and performance testing
- Identify negative keywords and eliminate irrelevant traffic
- Perform competitor PPC analysis
- Continuously test and optimize ads, keywords, targeting, and landing pages
- Work toward maximizing campaign ROI

Search Analytics & • Performance
- Track, report,



and analyze website and campaign performance
- Monitor organic traffic, keyword rankings, impressions, clicks, CTR, leads, and conversions
- Use analytics data to identify opportunities and performance gaps
- Set up and monitor conversion tracking
- Analyze user behaviour and landing page performance
- Translate SEO and SEM data into practical recommendations
- Create monthly performance reports with clear insights and next steps

Tools & • Technical KnowledgeCandidates should have working knowledge of tools such as:
- Google Search Console
- Google Analytics
- Google Ads
- Google Keyword Planner
- Ahrefs
- SEMrush or similar SEO platforms
- Screaming Frog
- PageSpeed Insights
- Google Tag Manager
- Looker Studio
- Keyword research tools
- Website auditing tools

Basic knowledge of the following will be an advantage:
- HTML
- CSS fundamentals
- Schema Markup
- Structured Data
- Canonical Tags
- Robots.txt
- XML Sitemaps
- Redirects
- Website Crawling and Indexing
- Core Web Vitals

What We’re Looking For
- Proven hands-on experience in SEO
- Proven experience in SEM and PPC campaign management
- Strong understanding of on-page, off-page, and technical SEO
- Understanding of SEO, AEO, GEO, semantic search, and AI-powered search
- Strong understanding of keyword research and search intent
- Knowledge of search engine algorithms and ranking factors
- Understanding of website architecture, indexing, crawling, and technical performance
- Experience with competitor research and SEO gap analysis
- Solid analytical and problem-solving skills
- Ability to independently identify SEO issues and recommend solutions
- Understanding of performance marketing, conversions, and customer acquisition
- Ability to stay updated with changes in search engines, AI search, and digital marketing
- Strong written, verbal, and collaboration skills
- Ability to coordinate with developers, designers, content writers, and marketing teams

Qualifications
- Bachelor’s degree or equivalent
- Relevant professional experience in SEO and SEM
- Strong understanding of digital marketing fundamentals
- Comfortable working with Microsoft Office tools including Outlook, Excel, Word, and PowerPoint

Who Would Be a Good Fit?We’re looking for someone who doesn’t just follow an SEO checklist. You should be curious about why rankings change, how people search, how AI is changing search behaviour, how content gets discovered, and what actually drives qualified traffic and conversions.

If you enjoy experimenting, analyzing data, identifying opportunities, solving technical problems, and continuously learning about the changing search landscape, we’d love to hear from you.

Come grow with GoGeekz.

📌 Search Engine Optimization Specialist (India)
🏢 GoGeekz
📍 India