Company Overview:

Seaberry Foods Pvt. Ltd. is a leading distributor of frozen food products, serving a wide network of HoReCa (Hotel, Restaurant & Catering) clients, retail markets, and modern trade across Kerala. We are expanding our presence in the Kochi region and are looking for a seasoned professional with strong field experience to lead business development efforts in this segment.

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We are seeking a motivated and experienced Area Sales Manager (ASM) to drive business growth in the HoReCa sector for the Multiple region. The ideal candidate will have a proven track record in food & beverage / frozen food distribution, strong customer relationships, and excellent field execution capabilities.

Key Responsibilities:

- Develop and Expand HoReCa Business: Identify, onboard, and nurture new HoReCa clients (Hotels, Restaurants, Caterers) in the assigned territory to increase market share and product penetration.
- Field Sales & Client Visits: Conduct regular client visits to maintain strong relationships, understand requirements, and offer appropriate frozen food solutions.
- Sales Target Achievement: Consistently meet or exceed monthly, quarterly, and annual sales targets.
- Demand Generation & Visibility: Drive product visibility through sampling, on-ground activations, promotions, and merchandising at HoReCa outlets.
- Product Knowledge & Demonstration: Educate customers on frozen product offerings, conduct demos, and provide training on proper handling and usage.
- Route Planning & Coverage: Strategically plan daily routes to ensure optimal area coverage and maximum client engagement.
- Order & Supply Coordination: Manage end-to-end order processes,



coordinate with logistics and supply chain to ensure on-time deliveries.
- Market Intelligence: Monitor competitor activities, pricing, and promotional strategies to share actionable insights with management.
- Relationship Management: Build and maintain robust relationships with chefs, purchase managers, hotel owners, and other key decision-makers.
- Internal Coordination: Work closely with branch offices, supply chain, and marketing teams to ensure smooth operations and high customer satisfaction.
- Collections & Payments: Track outstanding payments and ensure timely collections in line with company policies.

Preferred Candidate Profile:

- Experience: Minimum 3–5 years of relevant experience in HoReCa / Frozen Food / FMCG / B2B Food Service sales, with strong field exposure.
- Proven experience in frozen food distribution or similar categories is highly preferred.
- Strong interpersonal, negotiation, and communication skills.
- Self-driven, target-oriented, and capable of handling field challenges independently.
- Willingness for extensive fieldwork within Kochi and nearby regions.
- Preferring candidates from Angamali are preferred for better regional coverage.
- Maturity and decision-making ability to manage clients and resolve on-ground issues effectively.

Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹25,000.00 per month

Advantages

- Cell phone reimbursement
- Internet reimbursement
- Leave encashment

Ability to commute/relocate:
- Angamali, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Experience:
- Field sales: 2 years (Required)
- frozen food sector: 2 years (Preferred)

Location:
- Angamali, Kerala (Required)

Willingness to travel:
- 75% (Preferred)

Work Location: In person

📌 Sales Exicutive (Angamali & Thrissure ) (Angamaly)
🏢 Seaberry Foods Private
📍 Angamaly