About the Role

We are looking for an energetic and target-driven Sales Executive to drive sales of our fresh and farm-produced products, including fresh vegetables, microgreens, Spirulina and fish.

The ideal candidate should have experience in FMCG, fresh produce, food, agriculture, aquaculture, health/wellness products or B2B sales, with a strong ability to acquire new customers and convert leads into recurring orders.

Key Responsibilities

- Drive sales of:
- Fresh vegetables
- Microgreens
- Fresh fish
- Spirulina and Spirulina-based products
- Develop new B2B and B2C customers through calls, WhatsApp, referrals, networking and field sales.
- Build relationships with restaurants, cafés, hotels, supermarkets, retailers, health stores, gyms, nutrition-focused businesses and individual customers.
- Generate leads independently and maintain a strong sales pipeline.
- Handle enquiries, understand customer requirements and recommend suitable products.
- Negotiate pricing, quantities and commercial terms while maintaining margins.
- Follow up with prospects and convert them into regular/repeat customers.
- Maintain strong relationships with existing customers and identify opportunities to increase order frequency and volume.
- Coordinate with the farm and operations team regarding product availability, quantities, harvesting and delivery schedules.
- Track daily sales, leads, follow-ups, conversions and collections.
- Achieve weekly and monthly sales targets.
- Collect customer feedback and identify new market opportunities.




- Develop new sales channels and territories for our products.

Preferred Experience

3-5 years of sales experience, preferably in one or more of the following:
- FMCG / food products
- Fresh fruits & vegetables
- Microgreens / organic produce
- Fish / seafood / aquaculture
- Health & wellness products
- Nutraceuticals
- Agriculture / farm products
- B2B food sales
- Retail sales

Experience selling to restaurants, supermarkets, retailers or institutional buyers will be an advantage.

Skills Required

- Excellent communication and interpersonal skills.
- Strong negotiation and closing abilities.
- Positive follow-up discipline.
- Ability to generate leads independently.
- Comfortable with cold calling and field sales.
- Strong customer relationship management.
- Target-oriented and self-motivated.
- Basic knowledge of Excel/Google Sheets and WhatsApp Business.
- Willingness to travel locally for customer acquisition and meetings.
- Knowledge of vegetables, microgreens, Spirulina or fish is a major advantage.

Who Would Be a Valuable Fit?

We are looking for someone who can build the market, not just take orders.

The ideal candidate should be comfortable approaching a restaurant, supermarket, retailer or individual customer, understanding their requirements, pitching our products, negotiating the deal and converting them into a recurring customer.

The role will involve

Lead Generation → Customer Meeting → Product Pitch → Sampling → Negotiation → Order → Repeat Sales

📌 Sales Executive (Hyderabad)
🏢 PonicOne
📍 Hyderabad