Role: Sales Development Representative (SDR) – B2 B Saa S

Company: Infrasity

Location: New Delhi (In Office)

About Infrasity

Infrasity works with Dev Tools and AI infrastructure startups on developer marketing and technical content. We help engineering companies turn their product work into discoverable content across blogs, documentation, videos, and AI visibility channels.

Our clients include fast-growing startups in areas like AI infrastructure, platform engineering,

developer tools, and cloud automation.

Role Overview We are looking for a Sales Development Representative (SDR) who will be responsible for generating qualified meetings with Dev Tools and AI startup teams.

This role focuses on outbound pipeline generation across email, Linked In, and ecosystem channels. You will identify relevant companies, craft targeted outreach campaigns, and book discovery calls with founders, CMOs, and Dev Rel leaders.

You will work closely with the founder to build and refine outbound strategy and messaging.

Key Responsibilities Outbound Campaign Execution Execute targeted outbound campaigns using tools such as Apollo, YAMM, and Linkedin

Send cold email sequences and follow-ups to qualified prospects

Maintain daily outreach cadence across multiple mailboxes

Prospect Research Identify companies using signals such as:

recently funded startups hiring signals competitor customers

YC / AI infrastructure startups

Dev Tools ecosystem companies





Build and maintain prospect lists for outreach campaigns.

Campaign Testing Test subject lines, email body copy, and messaging angles

Iterate messaging based on open rates, reply rates, and engagement

Track performance across vertical campaigns such as:

AI infrastructure

AI agents

Fin Ops

Platform engineering

Dev Tools

Pipeline Tracking Maintain weekly reporting including:

emails sent

Linked In outreach open rates replies meetings booked campaign performance

Work with the team to refine messaging and improve conversion.

Tools Used You will regularly work with:

Apollo

YAMM

Linked In Sales Navigator

CRM tools

Email sequencing platforms

Success Metrics Success in this role will be measured by:

Weekly outreach volume across email and Linked In reply rates conversations started

Monthly qualified meetings booked pipeline opportunities created

Ideal Candidate 1–2 years experience in SDR / outbound sales / BDR

Comfortable doing cold outreach at scale

Experience using Apollo, Linked In Sales Navigator, or similar tools

Strong written communication

Interest in Dev Tools, AI infrastructure, or Saa S startups Bonus if you have experience working with developer-focused companies.

Why Join Work directly with the founder

Exposure to fast-growing Dev Tools startups

Opportunity to shape outbound GTM strategy

Quick learning environment

📌 Sales Development Representative (New Delhi)
🏢 Infrasity
📍 New Delhi