Relationship Associate / Admission Counselor

? Location: Thane, Maharashtra

? Work Location: Rainbow Preschools / Rainbow International School, Thane

? Department: Sales

? Reporting To: Chief Admin

? Employment Type: Full-Time

? Working Days: Monday to Saturday

? Working Hours: 9:00 AM – 6:00 PM

Preference: Candidates residing in Thane or nearby areas will be preferred.

About Rainbow Group of Companies

Rainbow Group of Companies is a diversified organization with a solid presence in the education sector through Rainbow Preschools and Rainbow International School, Thane. We are committed to delivering exceptional educational experiences and building meaningful relationships with students, parents, and the community.

As part of our continued growth, we are seeking a highly professional and results-oriented Relationship Associate / Admission Counselor to strengthen our admissions function and enhance the overall parent experience.

Position Overview The Relationship Associate will serve as the first point of contact for prospective families and play a critical role in driving student admissions. The incumbent will be responsible for managing enquiries, conducting parent counseling sessions, nurturing prospective leads, coordinating school visits, and facilitating the admission process from enquiry through enrollment.

The ideal candidate will possess excellent communication and interpersonal skills, a customer-centric mindset, and a proven ability to build trust-based relationships while consistently achieving admission and conversion targets.

Key ResponsibilitiesAdmissions & Enrollment Management

- Manage and respond to admission enquiries received through telephone, email, WhatsApp, website forms, and walk-in visits.
- Counsel prospective parents regarding academic programs, curriculum, facilities, co-curricular offerings, fee structure, and school policies.
- Guide families through the admission process, including eligibility requirements, documentation, timelines, and enrollment procedures.
- Develop and execute structured follow-up plans to nurture prospective leads and maximize admissions conversions.
- Drive enrollment growth by effectively converting qualified enquiries into confirmed admissions.
- Maintain a healthy admissions pipeline and ensure timely closure of leads.

Parent Relationship Management

- Build and maintain strong, long-term relationships with prospective and existing parents.
- Deliver a professional, informative,



and welcoming experience throughout the parent journey.
- Address parent concerns, queries, and feedback promptly and effectively.
- Act as a trusted advisor to families during the school selection and admission process.

School Tours & Engagement Activities

- Coordinate and conduct campus visits, orientation sessions, open houses, and admission events.
- Present the institution's academic philosophy, infrastructure, facilities, and unique value propositions in a compelling manner.
- Facilitate interactions between parents and relevant academic or administrative teams when required.
- Ensure a positive and memorable experience for all visiting families.

Lead Management & CRM Administration

- Maintain accurate and up-to-date records of enquiries, follow-ups, visits, and admissions within the CRM system.
- Monitor and track lead progression across various stages of the admissions funnel.
- Analyze conversion metrics including enquiry-to-visit, visit-to-admission, and overall enrollment ratios.
- Re-engage inactive or dormant leads through structured outreach initiatives.
- Ensure timely follow-up and effective communication with all prospective families.

Cross-Functional Collaboration

- Work closely with Academic, Administration, Finance, and Operations teams to ensure a seamless admissions process.
- Coordinate admission documentation, fee-related processes, and enrollment formalities.
- Ensure timely resolution of operational or parent-related concerns.
- Escalate complex matters to senior management when necessary.

Reporting & Performance Tracking

- Prepare daily, weekly, and monthly admissions reports and MIS.
- Monitor admission targets, conversion performance, and lead source effectiveness.
- Provide regular updates on pipeline status, forecasted admissions, and pending follow-ups.
- Share market insights, parent feedback, and competitor observations to support strategic decision-making.

Qualifications & Experience

- Bachelor's Degree in any discipline from a recognized institution.
- 1–4 years of experience in Admissions, Education Counseling, Relationship Management, Business Development,



Customer Service, or Sales.
- Prior experience within the education sector, particularly schools or preschools, will be preferred.
- Proficiency in Microsoft Office applications, CRM platforms, Excel, and digital communication tools.
- Demonstrated experience in managing customer interactions and achieving performance targets.

Core Competencies

- Exceptional verbal and written communication skills.
- Strong presentation, counseling, and stakeholder management abilities.
- Excellent persuasion, negotiation, and relationship-building skills.
- Customer-focused approach with a high degree of professionalism.
- Strong organizational and time-management capabilities.
- Ability to work in a target-driven environment.
- Effective problem-solving and conflict-resolution skills.
- High levels of accountability, integrity, and attention to detail.
- Ability to manage multiple priorities in a fast-paced environment.

Key Performance Indicators (KPIs)

- Admission enquiries managed.
- Parent counseling sessions conducted.
- Campus visits and engagement activities coordinated.
- Lead-to-visit conversion rate.
- Visit-to-admission conversion rate.
- Overall admission conversion ratio.
- Achievement of monthly and annual enrollment targets.
- Follow-up effectiveness and lead closure rate.
- Parent satisfaction and service quality metrics.
- Accuracy of CRM records and management reports.

Why Join Rainbow?

At Rainbow, you will be part of an institution dedicated to shaping young minds and creating meaningful educational experiences. We offer a professional and growth-oriented environment where employees are empowered to contribute, innovate, and build rewarding careers.

If you are passionate about relationship management, admissions, and delivering exceptional customer experiences, we invite you to become a part of our growing team.

Application Details

Interested candidates are requested to share their updated resume at:

? [email protected]

Rainbow Group of Companies, Thane

(Rainbow Preschools & Rainbow International School, Thane)

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📌 Relationship Associate (Thane)
🏢 Rainbow Group of Companies, India
📍 Thane