Role Overview

We are looking for a strong Regional Sales Manager – South who will be responsible for the overall sales and performance of stores across the South region.

This is a completely store and frontline sales-focused role. The person will work closely with

Store Managers and frontline teams to ensure stores achieve their sales targets, maintain high customer service standards, and operate smoothly.

Key Responsibilities

- Own the sales performance of all stores in the South region.
- Ensure every store achieves its daily, weekly and monthly sales targets.
- Regularly review store performance and identify stores that are doing well or need improvement.
- Work closely with Store Managers to improve footfall conversion, average bill value and overall store productivity.
- Spend significant time visiting stores and interacting with frontline teams.
- Motivate Store Managers and Sales Associates to achieve better sales.
- Ensure frontline teams have strong product knowledge and selling skills.
- Coach teams on customer interaction, cross-selling and upselling.
- Identify low-performing employees and work with Store Managers and HR on improvement plans.
- Ensure adequate staffing across stores and highlight manpower gaps.
- Maintain high standards of grooming,



customer service and store discipline.
- Ensure stores are commercially ready during weekends, festivals, promotions and high-footfall periods.
- Review store-wise sales numbers and take quick corrective action wherever required.
- Work with Retail, VM, Marketing and Operations teams to improve store performance.
- Keep track of competition and understand what other brands are doing in the market.
- Build a robust pipeline of Store Managers and frontline talent for future requirements.
- Ensure company processes and SOPs are followed consistently across all stores.

Ideal Candidate

- Around 7–12 years of experience in retail sales, preferably in lifestyle, fashion,

accessories, gifting, beauty, footwear or other consumer retail brands.

- Minimum 3–5 years of experience managing multiple stores or a region.
- Strong understanding of frontline retail sales.
- Comfortable travelling extensively across South India.
- Strong with numbers but equally comfortable working directly with store teams.
- Should be energetic, commercially driven and hands-on.
- Should be able to motivate teams and hold Store Managers accountable for performance.
- Good communication and people-management skills.

📌 Regional Sales Manager – South (C / lifestyle brands ) (Bengaluru)
🏢 Vatatree Consulting
📍 Bengaluru