Naukri Regional Sales Manager (Offline Channel)

Job Title

Regional Sales Manager Offline Sales | FMCG / Food & Beverage

Job Summary

We are looking for an experienced Regional Sales Manager – Offline Channel to drive sales growth, distribution expansion, and market development for our brands across the assigned region.

The ideal candidate should have a strong understanding of the offline sales channel, proven experience in managing distributors and sales teams, and a demonstrated track record of achieving business targets. The candidate should be capable of developing sales forecasts and strategies that drive profitable growth while building strong relationships with key customers, distributors, retailers, and other channel partners.

The role requires a hands-on leader who can motivate the team, identify market opportunities, monitor competition, and ensure effective execution of the company’s sales strategy.

Key Responsibilities

- Recruit, select, onboard, and train new members of the sales team.
- Build, manage, and motivate a high-performing regional sales team.
- Identify and remove operational obstacles that may impact team performance and business growth.
- Prepare monthly market-visit plans for all ASM team members and ensure effective execution through regular reviews and follow-ups.
- Develop sales forecasts, business plans, and strategies to achieve monthly, quarterly, and annual targets while maintaining profitability.
- Analyse sales performance by value, volume, product, territory, and channel and identify opportunities for growth.




- Develop plans for the next financial year based on market trends, business performance, and growth opportunities.
- Appoint and manage distributors and maintain strong relationships with existing channel partners.
- Manage distributor claims, commercial issues, payments, stock availability, and other channel-related requirements.
- Ensure product availability and adequate inventory across the assigned markets in line with sales targets and demand.
- Work closely with the sales team to understand and fulfil their operational requirements.
- Drive achievement of monthly, quarterly, and annual sales targets.
- Identify new markets, customers, distributors, and business opportunities within the assigned region.
- Build strong relationships with key customers, retailers, distributors, and other relevant stakeholders.
- Conduct regular market reviews and provide insights on new products, market opportunities, and customer requirements.
- Monitor competitor activities, products, pricing, promotions, distribution, and market strategies.
- Keep the sales team updated on company products, schemes, pricing, promotions, and commercial policies.
- Participate in monthly, quarterly,



and annual business review meetings.
- Represent the company at relevant industry events, conferences, exhibitions, and trade shows when required.

Candidate Profile
- Minimum 15 years of relevant sales experience, preferably in the FMCG / Food & Beverage industry.
- Strong experience in offline sales, General Trade, distributor management, and retail distribution.
- Proven track record of achieving sales and distribution targets.
- Experience in managing and developing sales teams, including ASMs and field sales personnel.
- Strong understanding of regional markets, customer behaviour, distribution networks, and competitor activity.
- Ability to develop sales strategies, forecasts, and actionable business plans.
- Robust analytical, negotiation, communication, and leadership skills.
- Willingness to travel extensively across the assigned region.
- Experience with new product or new brand launches will be an added advantage.

Key Performance Indicators (KPIs)
- Regional sales and revenue growth
- Primary and secondary sales
- Distributor expansion and productivity
- Market and outlet coverage
- Achievement of monthly, quarterly, and annual sales targets
- Team productivity and performance
- Product availability and distribution
- New market and customer acquisition
- Profitability and effective execution of sales plans

Job Locations

Delhi NCR

Industry

FMCG / Food & Beverage / Consumer Products

Functional Area

Sales & Business Development – Offline / General Trade

📌 Regional Sales Head FMCG Food & Beverages (Gurugram)
🏢 Klesko India
📍 Gurugram