Company Description Toyo Kombucha is a sustainable kombucha brand founded by two college friends who were inspired by the drink’s unique taste and health benefits discovered abroad. The company focuses on offering zero-sugar kombucha in India, providing a healthy alternative to mainstream beverages.

Toyo Kombucha is committed to making kombucha accessible at a price point that allows people to incorporate it into their everyday diet. By bringing kombucha in its purest form to homes across the country, the brand encourages individuals to take a step toward a better lifestyle. The company is driven by a passion for wellness, transparency, and quality.

Role Description The Public Relations Executive role at Toyo Kombucha is a full-time, on-site position based in the Greater Delhi Area. This role involves planning and executing PR campaigns that enhance brand visibility and reputation, particularly in the health and wellness space.

The Public Relations

Executive will draft and distribute press releases, manage media relations, and coordinate interviews or features with relevant publications and influencers. Daily responsibilities include monitoring media coverage, responding to media inquiries,



maintaining press kits and PR materials, and collaborating with marketing to ensure consistent brand messaging. The role also includes organizing brand events, supporting product launches, and tracking PR performance to provide regular reports and insights.

Qualifications

- Candidates should possess skills in Public Relations, Media Relations, and Press Releases.
- Candidates should possess strong Writing and Communication skills.
- Candidates should possess the ability to build relationships with journalists, bloggers, and influencers.
- Candidates should possess skills in campaign planning, basic social media understanding, and brand storytelling.
- Relevant experience in PR, communications, or marketing, preferably in FMCG, beverages, or lifestyle brands.
- Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related field.
- Strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines.
- Comfort working in a fast-paced, growing startup setting and collaborating with cross-functional teams.

📌 Public Relations Executive (Delhi)
🏢 Toyo Kombucha
📍 Delhi