03 Sep
|
PixZent Technologies
|
Bengaluru
03 Sep
PixZent Technologies
Bengaluru
We are looking for an experienced and data-driven Programmatic Advertising Specialist to plan,
execute, monitor, and optimize programmatic campaigns across leading DSPs and SSPs.
The ideal candidate will have robust hands-on experience with platforms such as DV360, LoopMe,
Magnite, and Google Ad Manager (GAM), along with a solid understanding of the end-to-end programmatic ecosystem, including RTB, audience targeting, inventory management, campaign optimization, and performance reporting.
Key Responsibilities:
- Plan, execute, and optimize programmatic advertising campaigns across DV360, LoopMe, and other DSP platforms.
- Manage and monitor inventory sources and SSP integrations, including Magnite and Google Ad
Manager (GAM).
- Handle campaign setup, audience targeting, budget allocation, pacing, bidding, and optimization.
- Monitor campaign performance and analyze key metrics to identify trends and optimization opportunities.
- Troubleshoot campaign delivery issues, tracking discrepancies, creative errors, and tagging-
related problems.
- Work closely with Ad Operations, Analytics, Creative, and Account Management teams to ensure smooth campaign execution.
- Manage and validate ad tags, third-party trackers, and creative implementations.
- Prepare detailed daily, weekly, and monthly campaign performance reports with actionable insights and recommendations.
- Optimize campaigns based on performance, audience behavior, inventory quality, and business objectives.
- Maintain strong quality control across campaign setup, targeting, tracking, and reporting.
- Stay updated on programmatic industry trends, privacy regulations, platform updates, and emerging technologies.
Required Qualifications
- 3+ years of hands-on experience in programmatic advertising, media buying, or ad operations.
- Strong proficiency in DV360 and LoopMe or similar DSP platforms.
- Experience working with SSPs and ad-serving platforms such as Magnite and Google Ad
Manager (GAM).
- Strong understanding of Real-Time Bidding (RTB), Open Exchange, Private Marketplace (PMP)
deals, audience targeting, and programmatic inventory.
- Experience with campaign reporting, performance analysis, and data-driven optimization.
- Knowledge of ad tagging, VAST/VPAID creatives, third-party trackers, and creative formats.
- Strong analytical, problem-solving, and troubleshooting skills.
- Excellent communication and coordination skills.
- Ability to manage multiple campaigns and priorities in a fast-paced environment.
Preferred Qualifications
- DV360 Certification or other relevant programmatic certifications.
- Experience with DMPs, CDPs, audience/data platforms, or first-party data strategies.
- Previous experience working with digital marketing agencies, trading desks, publishers, or ad-
tech companies.
- Understanding of CTV/OTT, mobile, video, display, and emerging programmatic channels.
Key Skills:
Programmatic Buying | DV360 | LoopMe | Magnite | Google Ad Manager | RTB | PMP | Audience
Targeting | Campaign Optimization | Ad Operations | Data Analysis | Ad Tagging | VAST/VPAID |
Performance Reporting
📌 Programmatic Advertising Specialist (Bengaluru)
🏢 PixZent Technologies
📍 Bengaluru