Role: Product Marketing and Go to Market Intelligence Analyst

Location: Noida, India

Website: www.SEW.ai

Research | Product Marketing | Account Intelligence | Account Based Marketing | Analytics | Go to Market Engineering

Who We Are

SEW.AI is a Vertical Artificial Intelligence platform company serving energy and water providers globally. Our platforms connect customer, workforce, grid and business operations to improve service, productivity and operational outcomes. We work with more than 470 utilities across more than 47 countries, connecting over 1.4 billion people with essential services.

The Opportunity

We are looking for a hands-on analyst who can turn market, product, account and performance data into clear go to market decisions. This role sits at the intersection of research, product marketing, account based marketing, digital analytics and go to market operations.

You will build the intelligence layer that helps SEW.AI identify priority markets and accounts, sharpen product positioning, improve digital journeys, activate targeted programs and equip sales teams with timely, relevant insight. The role is suited to a commercially minded builder who is equally comfortable with research, writing, data and systems.

What You Will Own

Market Research and Competitive Intelligence

- Track market shifts, buyer priorities, regulatory themes, technology adoption and patterns across the global energy and water industry.
- Build competitor and category intelligence covering positioning, products, use cases, partnerships, campaigns, customer proof and go to market activity.
- Convert research into market maps, audience insights, opportunity assessments, executive briefs and recommendations that teams can act on.

Product Marketing and Launch Intelligence
- Develop a strong understanding of SEW.AI platforms, product capabilities, customer journeys, buyer roles and business value across customer, workforce, grid, payments and business operations.
- Create positioning, messaging, value propositions, competitive comparisons, launch briefs, sales narratives and customer proof for priority products and solutions.
- Partner with product, sales, solutions and customer teams to prepare launches, validate messages, capture market feedback and improve enablement materials.

Account Intelligence and Account Based Marketing




- Build account selection and prioritization models using firmographic, technology, intent, engagement, relationship and opportunity signals.
- Create account briefs, buying committee maps, stakeholder profiles, whitespace views and personalized value hypotheses for priority accounts.
- Support one to one, one to few and scaled account based marketing programs with relevant research, content, activation plans and performance insight.
- Work with sales and revenue operations to improve account coverage, engagement, progression, pipeline influence and expansion visibility.

Website and Marketing Analytics
- Analyze website traffic, audience behavior, search performance, content journeys, conversion paths and campaign landing pages to identify growth opportunities.
- Build and maintain dashboards for channel performance, campaign outcomes, account engagement, funnel movement, pipeline contribution and return on marketing investment.
- Define measurement standards including campaign naming, tracking parameters, conversion events, lead and account scoring, benchmarks and reporting cadence.
- Translate data into decisions by explaining what changed, why it matters and which action should follow.

Go to Market Engineering and Automation
- Design practical workflows across customer relationship management, marketing automation, web analytics, enrichment, intent, business intelligence and sales engagement systems.
- Build automations for research, data enrichment, audience creation, lead and account routing, personalization, alerts, reporting and follow-up.
- Improve data quality, taxonomy, system documentation and reusable playbooks so marketing and sales teams can operate with greater speed and consistency.
- Apply Artificial Intelligence responsibly to research, analysis, content operations, quality checks and workflow automation while maintaining human review.

Cross Functional Delivery
- Prepare weekly and monthly intelligence updates that connect market activity, account signals,



digital performance and go to market priorities.
- Manage multiple workstreams with clear ownership, accurate documentation and reliable delivery timelines.

How Success Will Be Measured
- Quality and adoption of market, competitor and account intelligence across marketing, product and sales teams.
- Readiness and effectiveness of product launches, messaging and sales enablement.
- Growth in priority account coverage, engagement, meeting creation, opportunity progression and pipeline influence.
- Improvement in website conversion, campaign performance, reporting reliability and time to insight.
- Efficiency gained through better data, connected workflows and repeatable go to market automation.

Basic Qualifications
- Three to six years of experience in product marketing, market research, account based marketing, marketing analytics, marketing operations, go to market strategy or a related role within enterprise technology or software.
- Strong research capability with the judgment to separate useful signals from noise and turn findings into a clear commercial point of view.
- Hands-on experience with website analytics, customer relationship management, marketing automation, data visualization, spreadsheet modeling and campaign measurement.
- Understanding of business to business buying journeys, account prioritization, buying committees, funnel stages and pipeline reporting.
- Ability to create clear product messaging, value propositions, launch materials, sales enablement and executive ready analysis.
- Strong quantitative thinking, structured problem solving, attention to detail and comfort working with imperfect data.
- Excellent written and verbal communication, with the ability to work across technical, commercial and leadership teams.
- Undergraduate degree in marketing, business, economics, engineering, computer science, data analytics or a related discipline. A postgraduate degree is preferred.

Preferred Experience
- Experience in the energy, water, utility, infrastructure or regulated industry ecosystem.
- Experience connecting marketing activity to account engagement, chance movement and revenue outcomes.

The Mindset We Value Curious, precise and commercially aware. You ask better questions, test assumptions, build useful systems and communicate findings in a way that helps teams decide and act.

📌 Product Marketing and Go To Market Intelligence Analyst (Ghaziabad)
🏢 Smart Energy Water
📍 Ghaziabad