Therapy Focus: Gynaecology | Paediatrics | Orthopaedics | GP

KRAKey ResponsibilitiesKPI / Measurement

1. Brand ManagementManage assigned brands and execute brand strategies to achieve sales and growth objectives.Brand sales growth, achievement vs. target, brand performance

2. Brand Planning & ExecutionPrepare brand inputs, promotional plans, monthly activity calendars and execute approved marketing strategies.Timely execution, activity completion, plan achievement

3. Product LaunchesSupport new product launches, line extensions and brand revitalisation from planning to field execution.Launch readiness, timelines, first-year performance

4. Promotional Material DevelopmentDevelop visual aids, product cards, leave-behinds, product presentations, digital content and other promotional inputs.Quality and timely delivery of promotional materials

5. Sales Force TrainingConduct product/therapy training, cycle-meeting sessions and refresher training for field teams.Training completion, assessment scores, field-force feedback

6. Market & Competitor IntelligenceMonitor competitor brands, pricing, promotional activities, market trends and identify opportunities.Regular competitor reports, actionable insights

7. Doctor & KOL EngagementSupport KOL engagement, CMEs, doctor meetings, scientific activities and gather market feedback.KOL/doctor engagements, CMEs, feedback

8. Sales Performance MonitoringTrack brand-wise sales,



identify gaps and coordinate corrective actions with the sales team.Target achievement, growth, corrective-action implementation

9. Cross-functional CoordinationCoordinate with Sales, Medical, Regulatory, Supply Chain, Production, Purchase and Finance for smooth brand execution.Timely project execution, product availability

10. Marketing Budget ManagementMonitor assigned brand/activity budgets and ensure effective utilisation within approved limits.Budget adherence, cost effectiveness

Key Deliverables

- Achieve brand-wise sales and growth objectives for assigned portfolio.
- Execute approved Annual Marketing Plan (AMP) and promotional activities.
- Successfully support current product launches and line extensions.
- Develop timely and scientifically sound promotional materials.
- Conduct effective product and therapy training for the field force.
- Generate regular market and competitor intelligence.
- Support KOL/CME/scientific activities.
- Ensure continuous coordination with Sales and other functions for product availability and execution.
- Monitor brand performance and recommend corrective actions.
- Ensure optimum utilisation of the assigned marketing budget.

Success Indicators Sales Target Achievement • Brand Growth • Successful Launches • Promotional Effectiveness • Field Force Knowledge • Market Intelligence • KOL Engagement • Product Availability • Budget AdherenceRole & responsibilities

📌 Product Executive (Chandigarh)
🏢 Ind Swift
📍 Chandigarh