PPC & Performance Marketing Specialist

About the Role

HubBroker is looking for a PPC & Performance Marketing Specialist to plan, execute, and optimize paid advertising campaigns that generate high-quality leads for our products and services. The primary focus of this role will be PPC and performance marketing across platforms such as Google Ads, LinkedIn Ads, Meta Ads, and display advertising.

You will work closely with our Sales and Product teams to ensure that paid marketing campaigns deliver measurable business growth, improve lead quality, and effectively support the sales funnel.

Knowledge of SEO, analytics, conversion tracking, and digital marketing performance is essential to support both paid and organic growth initiatives.

Key Responsibilities

- Plan, execute, and optimize PPC campaigns across Google Ads, LinkedIn Ads, Meta Ads, and display advertising platforms.
- Develop paid lead-generation strategies to drive qualified traffic, conversions, and sales-ready leads.
- Manage end-to-end PPC activities, including:
- Keyword research

- Bidding strategy

- Ad copy creation

- Audience targeting

- Landing page alignment

- Budget optimization

- Monitor campaign performance and analyze results to continuously improve ROI, conversion rates, lead quality, and cost per acquisition (CPA).
- Track leads, campaign sources, conversions, and overall campaign performance using analytics and marketing tools.
- Collaborate with the Sales team to align paid marketing campaigns with lead nurturing and conversion objectives.
- Support SEO initiatives, including keyword research,



on-page optimization, content recommendations, and website performance improvements.
- Create and coordinate content for landing pages, ad creatives, newsletters, blogs, and other campaign assets.
- Conduct competitor and market analysis to identify growth opportunities across paid and organic channels.
- Support product launches through performance-driven promotional campaigns.
- Maintain HubBroker’s online presence and ensure brand consistency across paid and organic marketing channels.

Requirements

- Proven experience in PPC, performance marketing, or digital lead generation, preferably within B2B SaaS or technology environments.
- Strong hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and paid lead-generation campaigns.
- Proven ability to manage advertising budgets and optimize campaigns for ROI, lead quality, and cost per acquisition.
- Good understanding of SEO and how organic search contributes to overall digital marketing performance.

- Strong understanding of
- Google Analytics

- Landing page optimization

- Conversion tracking
- Campaign reporting and performance analysis

- Familiarity with LinkedIn Sales Navigator, Canva, WordPress, and social media platforms.
- Excellent written and verbal communication skills in English; Danish is a plus.
- Solid analytical mindset with the ability to interpret data and make performance-driven decisions.
- Creative thinker with a proactive approach to problem-solving.
- Ability to scale paid campaigns efficiently while maintaining lead quality and performance.

📌 PPC & Performance Marketing Specialist (Gujarat)
🏢 HubBroker IT Solutions Private
📍 Gujarat