Location: Chennai | Work Mode: Hybrid | Experience: 4+ Years

About the Role

We are looking for an experienced Performance Marketing Manager with a strong background in B2B Lead generation and paid media , with hands-on expertise across LinkedIn Ads, Meta Ads and Google Ads The ideal candidate should understand that performance marketing is not just about generating leads, it is about generating high-quality leads that convert into MQLs, SQLs, opportunities and revenue .

You will take ownership of campaign strategy, execution, optimization, analytics, reporting and performance improvement across multiple paid-media platforms.

Key Responsibilities

Roles & Responsibilities – Performance Marketing

- Develop and execute integrated performance marketing strategies aligned with client business objectives.
- Plan, launch, and manage campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, Display & Programmatic platforms.
- Drive lead generation and customer acquisition while optimizing campaigns for conversions, ROAS, lead quality, and cost efficiency.
- Develop channel-wise media plans, campaign strategies, and budget allocations based on business goals.
- Analyze the marketing funnel to identify opportunities for improving CTR, CPL, conversion rates, MQLs, SQLs, and overall campaign performance .
- Build scalable lead generation and acquisition frameworks across different industries and business models.
- Conduct A/B testing and experimentation across audiences, creatives, messaging, landing pages, and campaigns.
- Monitor campaign performance and convert marketing data into actionable insights and optimization strategies .
- Create performance dashboards and reports and present key insights to clients and internal stakeholders.
- Manage campaign calendars, launch schedules, budgets, and execution timelines to ensure timely delivery.
- Collaborate with Design, Content, Video, Sales, and Account Management teams for seamless campaign execution.
- Review campaign setups, troubleshoot performance issues, and ensure accurate tracking and implementation .




- Mentor junior performance marketers and support team capability building and best-practice adoption .
- Explore and implement emerging digital marketing tools, automation, and AI solutions to improve campaign efficiency.

Must-Have Requirements

- 4+ years of hands-on performance marketing experience.
- Strong experience in B2B marketing and B2B lead generation .
- Strong hands-on expertise in LinkedIn Ads .
- Strong hands-on experience with Google Ads .
- Hands-on experience managing Meta Ads campaigns.
- Proven experience generating high-quality B2B leads , not just maximizing lead volume.
- Strong understanding of CPL, CAC, CTR, CPC, CPA, CVR, ROAS, MQL, SQL and pipeline metrics .
- Experience with GA4, Google Tag Manager, conversion tracking and UTM parameters .
- Strong understanding of full-funnel performance marketing.
- Strong analytical, reporting and problem-solving skills.
- Experience working closely with sales/business-development teams .
- Ability to independently analyse campaign data and make optimization decisions.

Preferred Qualifications

- Experience in Digital Marketing Agencies, B2B SaaS, technology, consulting, qualified services, enterprise or advertising businesses .
- Experience running ABM (Account-Based Marketing) campaigns.
- Experience managing multi-channel paid-media campaigns.
- Familiarity with HubSpot, Salesforce or other CRM platforms .
- Experience with international B2B campaigns.
- Experience managing significant monthly advertising budgets.
- Google Ads, Meta or LinkedIn certifications are an advantage.

What We’re Looking For We are looking for a hands-on, data-driven performance marketer who can demonstrate measurable business impact .

The right candidate should be able to demonstrate:

✓ Campaigns they have personally managed

✓ Monthly advertising budgets handled

✓ Experience across LinkedIn, Google and Meta Ads

✓ Improvement in CPL, CAC, conversion rate or ROAS

✓ Number and quality of MQLs/SQLs generated

✓ Contribution to qualified sales pipeline

✓ Experience scaling successful campaigns

✓ Ability to work with sales and creative teams

📌 Performance Marketing Team Lead (Chennai)
🏢 Building Pixels Staffing
📍 Chennai