Role & responsibilities The below are the roles and responsibilities;

- Plan, execute, and optimize B2B paid marketing campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other performance marketing channels.

- Develop lead generation strategies to drive Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and pipeline growth.

- Conduct keyword research, audience segmentation, competitor analysis, and market research to identify growth opportunities.

- Manage and optimize campaign performance based on KPIs such as CPL, CPA, CTR, Conversion Rate, Lead Quality, and ROI.

- Collaborate with sales and marketing teams to align campaigns with target buyer personas and business objectives.

- Build, manage, and optimize landing pages, lead funnels, and conversion paths to improve lead quality and conversion rates.

- Perform A/B testing on ad creatives, audiences, messaging, and landing pages to maximize campaign effectiveness.

- Utilize AI-powered marketing tools and automation platforms to improve campaign efficiency and performance.

- Monitor advertising budgets and ensure cost-effective lead acquisition.

- Prepare regular performance reports and provide actionable insights for continuous improvement.





- Support B2C lead generation campaigns when required and contribute to customer acquisition initiatives across multiple markets.

Preferred candidate profile

- Minimum 7 years of experience managing B2B PPC and Performance Marketing campaigns.

- Proven success in B2B Lead Generation, Demand Generation, and Pipeline Growth campaigns.

- Strong expertise in Google Ads, LinkedIn Ads, Meta Ads, and other paid advertising platforms.

- Experience with Google Analytics 4 (GA4), Google Tag Manager, Looker Studio, HubSpot, Salesforce, or similar CRM and marketing automation platforms.

- Strong understanding of conversion tracking, attribution models, funnel optimization, and lead nurturing.

- Experience using AI tools and automation platforms for campaign management and optimization.

- Ability to analyse campaign data and translate insights into actionable marketing strategies.

- Excellent communication, stakeholder management, and reporting skills.

- Robust organizational skills with the ability to manage multiple campaigns and budgets simultaneously.

Education

- Bachelor's or Master's Degree in Marketing, Business Administration, Communications, or a related field.

- Google Ads, LinkedIn Marketing, HubSpot, Meta Blueprint, or relevant digital marketing certifications will be an added advantage.

📌 Performance Marketing Specialist (Chennai)
🏢 Food hub Software Solutions
📍 Chennai