We are looking for a Performance Marketing Executive who is passionate about digital advertising, campaign performance, data analysis, and driving measurable business results.

The ideal candidate should have hands-on experience in managing paid media campaigns across platforms such as Meta Ads and Google Ads , with a strong understanding of campaign optimization, audience targeting, reporting, and performance analysis.

Key Responsibilities

- Plan, execute, monitor, and optimize performance marketing campaigns across Meta, Google, and other digital advertising platforms .
- Set up and manage campaigns, ad sets, audiences, budgets, bids, creatives, and tracking parameters.
- Monitor key performance metrics, including CTR, CPC, CPM, CPA, CPL, ROAS, conversions, reach, and engagement .
- Analyze campaign performance and identify opportunities to improve efficiency and scale.
- Conduct audience research and develop relevant targeting strategies.
- Coordinate with creative and content teams to develop performance-driven ad creatives and messaging.
- Perform A/B testing across audiences, creatives, placements, and campaign strategies.
- Prepare regular campaign reports and translate data into actionable insights.
- Track campaign spends and ensure budgets are utilized efficiently.
- Stay updated with changes in digital advertising platforms, targeting capabilities, measurement, and industry trends.




- Support campaign planning and contribute to developing media strategies based on business objectives.

Requirements
- 1–2 years of hands-on experience in Performance Marketing / Paid Media.
- Good working knowledge of Meta Ads Manager and Google Ads .
- Understanding of campaign objectives, bidding strategies, audience targeting, placements, and optimization.
- Strong analytical and problem-solving skills.
- Comfortable working with Excel/Google Sheets and analyzing campaign data.
- Good understanding of digital marketing metrics and performance reporting.
- Ability to interpret data and convert insights into actionable recommendations.
- Solid attention to detail and ability to manage multiple campaigns simultaneously.
- Good communication and presentation skills.

Good to Have
- Experience with Google Analytics / GA4, Google Tag Manager, Looker Studio, or other analytics/reporting tools .
- Experience working with e-commerce, lead generation, D2C, or app campaigns .
- Basic understanding of conversion tracking and attribution.

What We’re Looking For Someone curious, data-driven, proactive, and eager to learn . You should enjoy understanding why a campaign is performing the way it is, rather than simply monitoring numbers.

- If you are someone who likes working with data, experimenting with campaigns, and finding ways to improve performance, we’d love to hear from you.

📌 Performance marketing (Gurugram)
🏢 WinWME Online
📍 Gurugram