CS Direkt https://csdirekt.com/ is a leading experiential design and execution company transforming stories into immersive spaces. Founded in the early 2000s by Sanjeev Pasricha

, CS Direkt operates from its headquarters in Delhi NCR. Specializing in Museums, Theme Parks, Light & Sound Projection Mapping Shows, Heritage Installations, Brand Experience Centres, Pavilions, and Large-Scale Exhibits

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What Sets CS Direkt Apart

CS Direkt delivers truly integrated experiential solutions — managing the entire lifecycle of a project from ideation and conceptualization to design development, precision fabrication, technology integration, and final on-ground execution. Renowned for its expertise in immersive storytelling, CS Direkt specializes in projection mapping at heritage, ASI, and UNESCO sites, combining architectural sensitivity with cutting-edge visual technology. Its technical ecosystem seamlessly integrates holographic projection, immersive dome theatres, 7D cinematic experiences, kinetic and interactive installations, advanced AV systems, and customized engineering solutions — creating environments that are both technologically sophisticated and emotionally powerful.

Landmark Government & Heritage Projects:

CS Direkt has been entrusted with prestigious projects by Central and State Government bodies across India, establishing itself as a trusted partner for cultural and institutional storytelling.

Key projects include: Prime Minister’s Museum – New Delhi (Government of India)

, War Memorial Installations – Haryana

, Valmik Museum – Punjab

, Jyotisar Experience Centre – Kurukshetra, Haryana

, Chamkaur Sahib Theme Park – Punjab

& Projection Mapping at UNESCO & ASI Heritage Sites

, including: Sanchi Stupa – Madhya Pradesh, Leh Palace – Ladakh, Shahi Qila – Madhya Pradesh & Kumbhalgarh Fort – Rajasthan

Corporate & Brand Collaborations:

Beyond institutional projects, CS Direkt has partnered with leading global and national brands to design and execute immersive brand environments and experiential showcases.

Notable collaborations include: JCB – Experience Centre

, Honda – Auto Expo Pavilion

, Microsoft – Future Unleashed

& Hero Electric – Nationwide Multi-City Rollout

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Why Join CS Direkt

• Chance to work on iconic, high-visibility national and heritage projects

• Exposure to immersive technology, experiential design, and large-scale execution

• Work directly with experienced leadership and multidisciplinary experts

• High ownership, fast execution, and impactful decision-making environment

• Be part of projects that shape culture, infrastructure, and brand storytelling at scale

CS Direkt is ideal for professionals who want to build meaningful, high-impact experiential infrastructure and grow in an environment where creativity meets engineering excellence.





Performance Marketing & Social Media Manager

Role Overview

We are looking for a Performance Marketing & Social Media Manager who can take end-to-end ownership of our digital and social media presence, with a strong focus on lead generation and business growth .

The role requires someone who can think strategically as well as execute independently — from identifying target audiences and developing content strategies to managing social media platforms, running paid campaigns, generating qualified leads, and continuously optimizing performance.

Performance marketing and lead generation will be the primary focus of the role , supported by a strong organic social media and content strategy.

Key Responsibilities

1. Performance Marketing & Lead Generation

- Develop and execute performance marketing strategies focused on generating qualified business leads .
- Plan, launch, manage, and optimize paid campaigns across relevant digital and social media platforms.
- Define target audiences, campaign objectives, budgets, funnels, and conversion strategies.
- Continuously monitor and optimize campaigns based on CPL, CTR, conversions, lead quality, ROAS and other relevant metrics.
- Experiment with different audiences, creatives, messaging, and campaign formats through A/B testing.
- Work towards improving not just the volume of leads, but also their quality and relevance to the business .
- Track the complete journey from campaign reach to enquiry/lead generation.

2. Social Media Strategy & Management

- Develop and own the overall social media strategy across platforms such as LinkedIn, Instagram, Facebook, YouTube, and other relevant channels.
- Build monthly and quarterly social media plans aligned with the company's business and marketing objectives.
- Manage the complete publishing calendar, including frequency, formats, platforms, and timing.
- Ensure consistency in brand positioning, messaging, and communication across channels.
- Identify new platform opportunities, trends and formats relevant to the brand.

3. Content Strategy

- Develop a content strategy that balances brand building, thought leadership, engagement and lead generation .
- Identify relevant content pillars, campaign themes and topics.
- Conceptualize content across formats including static posts, carousels, reels/videos, articles, case studies and campaign creatives.
- Write or develop content briefs, captions,



campaign copy and communication frameworks.
- Coordinate with designers, video editors or other creative resources for content development.
- Repurpose existing projects, case studies and company credentials into effective social media content.

4. Campaign Planning & Digital Growth

- Create integrated organic + paid campaigns around key business offerings.
- Develop digital campaigns for specific services, sectors, projects or target audiences.
- Build strategies for retargeting and nurturing audiences who have previously interacted with the brand.
- Recommend landing pages, lead forms and conversion journeys required to improve campaign effectiveness.
- Explore new digital channels and growth opportunities for reaching potential clients.

5. Analytics & Reporting

- Track social media and campaign performance using relevant analytics and advertising tools.
- Prepare periodic reports covering leads generated, campaign performance, audience growth, engagement, and conversions.
- Identify what content and campaigns are contributing to actual business outcomes.
- Translate data into actionable recommendations for future campaigns.

What We Are Looking For

- Strong hands-on experience in performance marketing and digital lead generation .
- Experience managing paid campaigns across platforms such as Meta and LinkedIn; Google Ads experience would be an advantage.
- Strong understanding of campaign targeting, funnels, retargeting, conversion optimization and analytics.
- Ability to independently develop social media, content, publishing and performance marketing strategies .
- Good understanding of organic social media growth and platform behaviour.
- Strong content sense with the ability to identify what will work for different audiences and platforms.
- Comfortable working with data and making decisions based on campaign performance.
- Ability to manage multiple campaigns and content streams simultaneously.
- Proactive, experimental and growth-oriented approach.

Key Success Metrics The role will primarily be evaluated on:

- Number and quality of leads generated
- Cost per qualified lead
- Campaign conversion rates
- Improvement in digital reach and relevant audience base
- Social media engagement and growth
- Consistency and effectiveness of content publishing
- Contribution of digital marketing activities towards business opportunities

Ideal Candidate We are looking for someone who is not just a social media executor or content coordinator . The ideal candidate should understand how to use content, social media, and paid marketing together to create measurable business opportunities.

The person should be comfortable taking ownership of the complete digital journey:

Strategy → Content → Publishing → Paid Media → Lead Generation → Optimization → Reporting

📌 Performance Marketing & Social Media Manager (New Delhi)
🏢 C S Direkt Events and Exhibitions
📍 New Delhi