The Role

This is a dual mandate — half performance marketing, half team leadership — and both halves matter equally.

You will own how spends its marketing budget across Amazon, Blinkit, Zepto, Swiggy, and Flipkart, while leading a team of five that executes the brand's content, creative, and catalogue work.

Beyond campaigns and team management, we are looking for a thinking partner — someone who brings a point of view, challenges assumptions, and is as comfortable in a strategic conversation as they are in a campaign dashboard.

Key Responsibilities Performance Marketing (50%)

- Own and manage all sponsored ad campaigns on Amazon — Sponsored Products, Sponsored Brands, Sponsored Display, and DSP — as well as paid advertising across Blinkit, Zepto, Swiggy Instamart, and Flipkart
- Build and maintain campaign structures, keyword strategies, and bid management frameworks across all platforms
- Manage the relationship with Hiveminds (external ad agency) — daily/weekly connects, campaign change requests, performance reviews, and invoice coordination
- Align advertising spend with inventory health — monitor DOC, DRR, and stock availability; pause/enable ASINs accordingly
- Propose monthly budgets to the CMO — own the rationale and be accountable for outcomes
- Drive ACOS discipline — every rupee spent must be justified against a clear return
- Identify high-performing ASINs and allocate spend accordingly — protect margin, don't chase rank blindly
- Lead campaign planning for sale events — Prime Day, Great Indian Festival,



and Q-comm promotions — from media planning through execution
- Maintain and update Brand Store and Brand Story on Amazon, aligned with seasonal campaigns, product launches, and promotions
- Use third-party research tools (Helium 10, Amazon Brand Analytics, Search Query Performance, Merchant Words) for keyword research, SOV analysis, and category trend monitoring
- Monitor competitor activity, pricing shifts, and platform promotions — respond with speed
- Report performance weekly — ACOS, ROAS, TACoS, CTR, CVR, DRR, DOC, and key learnings

Team Leadership (50%)
- Lead a team of five: Catalog Specialist, Performance Marketing Associate, Creative Designer, AI Image Specialist, AI Workflow & Video Specialist
- Set clear weekly priorities — ensure output is on time, on brief, and on standard
- Review and approve all listing content, creative assets, and ad copies before they go live
- Build accountability into how the team operates — results are measured, learnings are documented
- Maintain a content and campaign calendar across all platforms
- Interface directly with the CMO and company Directors — present strategy clearly and defend your thinking
- Lead from the front — the team should look to you for answers,



not wait for direction from above

Who You Are

Skills matter — but we hire on communication and character before we hire on a CV. The right person thinks clearly, speaks directly, and does not need to be managed.

- 4–6 years in performance marketing (e-commerce brand or agency background both considered)
- Hands-on Amazon Ads experience is non-negotiable — you've personally managed AMS campaigns, not just supervised them
- Experience with large or bulky product categories is a strong advantage
- Familiarity with quick commerce platforms (Blinkit, Zepto, Swiggy) is a plus; willingness to learn quick is required
- You think in numbers — ACOS, ROAS, TACoS, CVR, DRR, DOC, SOH are words you use naturally
- A natural leader — people follow you for how you think and communicate, not your title
- You challenge ideas, including those of senior stakeholders — respectfully, with reasoning
- You're motivated by building rather than maintaining — you want a role that stretches you
- You communicate with precision — in meetings, over email, and with senior stakeholders

What We Offer
- Full ownership of marketing spend and team output — this is not a support role
- A brand with real scale ambitions and the product range to back it up
- A functional team already in place — yours to elevate
- A path to greater autonomy as trust and accountability are established
- Exposure to the full commercial picture — platform relationships, account strategy, and growth decisions

📌 Performance Marketing Manager & Team Lead – E-Commerce (Bengaluru)
🏢 Neuraleap Technologies Group
📍 Bengaluru